A product marketing campaign is rarely built around a single video. A business might need a main promotional video to introduce the product, shorter clips for social media, and product visuals for a landing page or online store.
These elements are often created independently, which slows down the process and makes it difficult to maintain consistency. Pollo AI structures its tools into three main areas: Marketing Studio is designed for advertising and promotional videos, Commerce Studio focuses on e-commerce and product visuals, and Creative Studio offers tools for generating images and videos for campaigns that start with an idea rather than finished materials.
Below is a workflow demonstrating how a team can use these tools to create a cohesive set of campaign assets without producing more content than the campaign requires.
The best starting point depends on what materials the team already has. After logging into Pollo AI, you should navigate to Marketing Studio and select a workflow based on the available material.
The URL to Video Ads tool is useful if the product already has a fully developed online page. Photo to Video Ads is better suited when there are product images but no video recordings. If the campaign copy is already approved, Script to Ad Video can transform that message into a video.
These tools act as different entry points. Usually, only one of them is sufficient to create the main promotional video.
Adding Source Material and Generating the First Version
You need to insert the product URL, upload product images, or enter a script, depending on the chosen workflow. Then, select the available creative settings and generate the video. If the campaign requires a specific visual approach, users can explore available models, such as the GoEnhance AI video generator on Pollo AI, and choose the option that best matches the intended content.
Source material is crucial. A product page with outdated information or a set of photos showing different versions of the product can lead to inconsistency in the result. It is worth checking this material before starting, instead of fixing the same issue in several generated versions.
For short ads, highlighting one clear benefit is usually enough. If a product has several important advantages, separate videos can give each one more space instead of trying to fit everything into one script.
Creating a Second Version with a Different Opening
Once the first video is ready, generate another version with a different introduction. For example, one video might start with a common customer problem, while another might immediately show the product in use. The core message remains unchanged.
Keeping most of the content the same simplifies assessing whether the video's opening affects its effectiveness.
The main video might grab attention, but buyers often require clearer product information before making a purchase decision. Product images and demonstration videos can fill this gap on product pages, in online stores, and on social media.
You need to open Commerce Studio and select the tool corresponding to the required asset. AI Product Shot can create clean, product-focused images, while Product Staging allows placing the product in a lifestyle scene or within a campaign context.
Creating Product Images and Demonstration Videos
The user uploads a product image, selects or describes the desired look, and generates visual content. A simple product shot may suffice for an online listing, whereas a lifestyle image can add more context to social content. Images do not necessarily have to have the same layout, but the product itself must look consistent throughout the campaign.
If the product page benefits from motion, select Product Showcase Video. This allows for a more detailed look at the product's design or key features without duplicating the main promotional video.
Some campaigns begin before product photos or videos are available. In such cases, Creative Studio can be used to develop visual concepts based on text descriptions.
Developing Concepts with Text to Image or Text to Video
Choosing Text to Image allows you to explore the visual direction of the campaign. You need to describe the product, setting, style, and composition, and then generate an image to evaluate the concept.
Text to Video should be chosen when the campaign is built around a script or a product use case. Describing the main action and environment gives the model a clearer idea of what the scene should depict.
These tools can be useful for testing ideas before a photoshoot or filming is organized. However, for a real product, conceptual visualizations cannot be considered final product images if the generated details do not match the item being sold.
After creating the main video and supporting visuals, return to Marketing Studio and select the platform-specific workflow needed for the campaign. Pollo AI includes tools for channels such as TikTok, Instagram, Facebook, and YouTube.
Creating Short and UGC-Style Content
For TikTok or Instagram, you can use the main campaign message as a starting point but shorten the introduction and feature the product earlier in the video. Quick demonstrations, a familiar customer problem, or a strong initial visual sequence can help convey the message.
If the product is better suited for a more personal presentation, UGC Video Ads can provide a different content format. It is not necessary to create content for every platform; the campaign should focus on channels most relevant to its audience.
Campaign materials do not have to look identical, but they must support a unified product message. The main video can introduce the product, short videos can highlight individual benefits, and product visuals can provide the details customers need on a landing page or in an online store. Giving each element a different purpose helps avoid publishing multiple versions of the same idea.
Conclusion
Pollo AI can be applied at various stages of a product marketing campaign. Marketing Studio provides starting points for creating ads based on product URLs, images, or scripts. Commerce Studio supports product images and demonstration videos, while Creative Studio offers Text to Image and Text to Video tools for campaigns that start with an idea. By choosing a workflow based on existing materials, teams can create a set of connected campaign assets, avoiding the need to create every image and video separately.
