Serisha Sirputh, the director of LDM, based in Durban, is convinced that South Africa needs an increase in the number of women making decisions in the building industry. Sirputh, who is also a professional estimator with over eighteen years of experience in the construction sector, asserts that every woman in a leadership position paves the way for others.
She stated her commitment to using her voice to help more women not only enter this industry but also succeed in it. Sirputh shows deep interest in mentoring women in construction and promoting initiatives aimed at creating a more inclusive and interconnected sector.
LDM specializes in estimating and construction project management, overseeing all stages from planning to completion, including aspects of cost, budget, timelines, and quality. Furthermore, LDM provides services in engineering, procurement, construction management, program management, facility management, public-private partnerships, and infrastructure master planning.
Beyond her technical role, Sirputh oversees operations, IT, and human resources, as well as employee training and wellness programs. She noted that she has been fortunate to grow within a company that genuinely invests in its employees, believes in learning, and promotes internal advancement.
Sirputh emphasized that having outstanding mentors shaped not only her skills but also her self-confidence. She explained that success comes from organization and treating time as a valuable resource, as events in this industry develop quickly, and missing critical moments is easy if deadlines are not monitored.
She also believes that building genuine relationships is vital for business success. According to her, this industry is as much about people as it is about projects, and connections with colleagues, clients, and mentors have opened doors for her that she didn't even know existed.
In Sirputh's view, the key condition for her success is continuous learning. She notes that just when one thinks everything has been mastered, a new technology, method, or trend can drastically change the situation, and curiosity helps remain adaptive and stay ahead of changes.
Nevertheless, Sirputh pointed out that despite the progress made by female entrepreneurs, some obstacles remain persistent. One of the significant barriers for women-led businesses remains access to finance. Many face difficulties obtaining the necessary capital for growth due to investor bias, strict collateral requirements, or a general lack of serious consideration.
Moreover, old stereotypes persist, such as doubts about women's leadership capabilities or the expectation that they will balance full domestic responsibility with a career. These factors can limit both time and opportunities. There is also a gap in mentorship and professional networks. Without strong connections and role models, many women feel they are navigating their career path alone, which significantly complicates the ascent to leadership positions.
Sirputh advises aspiring female entrepreneurs to utilize available resources and boldly pursue dreams that exceed expectations. She insists that ideal conditions are not necessary to start making an impact. It is important to surround oneself with mentors, colleagues, and allies who believe in your vision and encourage growth. It is crucial to deeply understand one's financial performance, as financial literacy provides strength and confidence in negotiations.
She stressed that both the difficulties and successes faced by female entrepreneurs are an integral part of their unique voice, urging them to embrace their individual stories and paths as distinguishing elements. Sirputh recommends being ready to use technology and digital tools for creative marketing, smarter work, and expanding reach. Most importantly—maintaining resilience. Failures are inevitable, but they are lessons, not defeats. Small victories should be noted, as they serve as stepping stones to greater success.


