The Food Safety and Standards Authority of India (FSSAI) has issued a prohibitory order against Dabur India Ltd regarding the sale of food products with incorrect composition claims, specifically those marked as '100 percent.'
FSSAI has banned Dabur India from selling numerous goods, including honey, clarified butter from cow's milk, and vegetable oils, because such labeling contradicts the law.
In a social media post on Monday, FSSAI announced the ban on Dabur India Ltd for selling products with deceptive '100 percent' claims. These products included honey, apple cider vinegar, cold-pressed coconut oil, sesame oil, clarified butter from cow's milk, coconut water, coconut milk, and other items.
Detailing the violations, FSSAI pointed out that the company's website featured products with misleading statements such as '100% Natural,' '100% Pure,' 'Guaranteed 100% Purity,' '100% Organic,' and '100% Water from Immature Coconuts.'
The regulator emphasized that using these claims violates the FSS (Advertising and Claims) Regulations, 2018, as they are ambiguous, unverifiable, and capable of misleading consumers.
It was found that Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey displayed the Jaivik Bharat Logo without valid FSSAI organic certification. Furthermore, the product Dabur Hommade Coconut Milk was promoted with the claim of '100% Purity.'
FSSAI noted that it had previously sent a notification to Dabur requiring them to cease using misleading '100%' claims. However, Dabur failed to provide satisfactory corrective measures.
The regulator stated that FSSAI has required Dabur India Limited to immediately stop selling the food products identified in the notification, as well as all other products with deceptive '100%' claims, and to submit an Action Taken Report (ATR) within 15 days.
In recent months, FSSAI has actively used social media to inform the public about its enforcement actions regarding compliance with regulations for various food business operators, as well as e-commerce companies selling these goods on their online platforms. Many producers of alcoholic and energy drinks have come under the regulator's close scrutiny.


