Despite criticism, the new electric Ferrari Luce model, a sedan with 1050 horsepower, was sold out within two months, exhausting the global limit for 2026. The majority of orders came from China.
Ferrari sold the entire production volume of the Luce planned for 2026 approximately two months after the model's unveiling, which is the first fully electric in the brand's history. According to the Financial Times, the target of just under 500 units was reached in early July, aided by demand from China, and this occurred before the first customer shipment.
The first deliveries of the cars will only begin in the last quarter. More than 500 people in China have already ordered the Luce, and a significant portion of them will not receive the car until 2027. The United States follows them.
The market reacted negatively but recovered the decline
Commercial figures contrast with the reaction to the launch, which took place in Rome on May 25. Fans of the Italian brand expressed dissatisfaction with the absence of internal combustion engine sounds, as well as the car's design. Former president Luca di Montezemolo told the Italian press that Ferrari should at least remove the Cavallino Rampante symbol from this model. Italian Deputy Prime Minister Matteo Salvini wrote on X that the car does not look like a Ferrari.
On the stock exchange the day after the presentation, May 26, Ferrari shares fell by 8.37% in Milan and 5.3% in New York. Analysts attributed the drop to disappointment in the design and profit realization after the preceding growth leading up to the event. However, in subsequent weeks, the shares were able to recover some of the lost value.
The sold batch is intentionally small: just under 500 cars represents only a small fraction of the 13,640 units Ferrari delivered in 2025. The long-term goal anticipates around 2,500 Luce models by 2030, corresponding to an average of 600 units per year, or about 5% of annual sales. According to the Financial Times, the brand advised dealers not to push collectors toward electric versions, and CEO Benedetto Vigna confirmed that no discounts had to be offered.
Four motors and 1050 hp
The Luce, starting from 3.2 million Brazilian reais (550 thousand euros), features four doors (rear opens inwards), five seats, and a length of 5.026 meters. The car is equipped with four independent electric motors—one per wheel—which collectively produce 1050 horsepower and provide all-wheel drive. A 122 kWh battery with an 800-volt architecture integrated into the floor structure supports charging up to 350 kW—70 kW in 20 minutes, according to the manufacturer—and provides a range of 530 km on the WLTP cycle, which is still undergoing certification.
Despite weighing 2,260 kg, the brand claims that acceleration from 0 to 100 km/h takes 2.5 seconds, and the top speed exceeds 310 km/h. The design was created by the LoveFrom studio, founded by Jony Ive and Mark Newson, both former Apple employees. The cabin, lacking a central tunnel, combines leather, recycled aluminum, Gorilla Glass, and OLED screens from Samsung Display.
The first manufactured unit, Chassis 0, which will be individually customized under the Tailor Made program, will be exhibited at RM Sotheby’s auction during Monterey Car Week in California from August 13 to 15. It will be displayed without a reserve price, with estimated bids above $1.1 million USD (about 5.6 million Brazilian reais), and the proceeds will go to the Ferrari Fund.
