Tourism Industry Promotes Uzbekistan on International Platforms

A new stage of cooperation in the mountain tourism sector began during the II Summit of the Union of Turkish Mountain Resorts, held at the 'Amirsoy Resort' mountain resort located in the Bustonliq district of the Tashkent region.

Official delegations from countries such as Uzbekistan, Azerbaijan, Kazakhstan, Kyrgyz Republic, and Turkey, along with heads of major ski resorts and representatives of the tourism industry, took part in the international forum. The theme of the summit was set as 'From Peaks to Well-being: Joint Development of Ski Resorts in Turkish States and Their Integration into World Tourism'.

During the event, issues were discussed regarding strengthening strategic partnership between Turkish states, developing year-round tourist destinations, disseminating best practices in industry management, and implementing environmentally sustainable technologies. Furthermore, the parties exchanged views on the necessity of promoting the ski resorts of Turkish states as a single brand in the international tourism market.

A meeting of the General Assembly of the Union of Turkish Mountain Resorts and thematic panel sessions were also organized. Rustam Najafov, Chairman of the Union of Turkish Mountain Resorts, Rustamjon Raimjonov, General Director of 'Amirsoy Resort', as well as heads of the 'Shymbulak' and 'Oi-Qaragai' resorts from Kazakhstan, 'Shahdag' from Azerbaijan, and 'Uludag' and 'Erciyes' from Turkey, spoke at these events.

The official website of the Union of Turkish Mountain Resorts was also presented within the framework of the event. This digital platform is designed to create a unified database of mountain resorts in the regions, consolidate convenient services for tourists, and promote the regional tourism potential internationally.

Upon completion of the summit, participants reached agreements on supporting initiatives aimed at expanding practical cooperation in the field of tourism, developing joint tourist products, and enhancing the international interaction of ski resorts.

The 'Bilimdon' resort was newly built in 2025 by the Federation of Trade Unions of Uzbekistan. It is located in the area of Loghon village, which is part of the Avval Tourism Village in Farghona district, and is considered one of the modern children's resorts near nature's pure and unique landscapes.

Resort Infrastructure and Activities

This resort, covering an area of 9 hectares, has all the necessary conditions for the physical and moral development and healthy rest of children. The infrastructure includes modern dormitories, 5 restaurants providing quality meals, qualified medical services, a library, a swimming pool, sports grounds, creative and technical circles, a summer amphitheater, and surveillance cameras throughout the entire area. Additionally, a special 12-day program has been introduced to realize the interests of the children.

Seasons and Educational Directions

According to Muzaffar Mamattkulov, director of the 'Bilimdon' children's health resort, one thousand children are treated and rest here across five seasons. Currently, 200 children are resting during the fourth season. Children from Samarkand, Tashkent, and Navoi regions also come here to rest while studying.

The resort features a library, open and closed stages, and a cultural amphitheater with 250 seats, dedicated to developing the talent and knowledge of children. This resort functions as a place that combines national values and modern educational methods.

Circles and Energy

Muzaffar Mamattkulov added that there is a media club to encourage interest in journalism, and clubs for doll making, chess-backgammon, and sports are active. There are also IT and robotics circles, where children can learn even if they are specialists in these fields.

Durdona Ikromjonova, who came from the youth resort, expressed her satisfaction with the circles here, especially the dance, karaoke, skilled hands, and drawing circles. She studied Khodiberdi Toxtaboyev's work 'Boy with Five Children' and recommended this resort to her classmates. Hurriyat Isroilova, meanwhile, learned to knit dolls from Bisert and plans to teach this craft to her classmates when she returns to school.

Other Comfortable Conditions

The sports grounds at the resort meet modern standards, and there is also the opportunity to engage in water sports on hot summer days. The kitchen is spacious and clean, equipped with modern technology. Meals are prepared according to the age and physiological needs of the children.

Muzaffar Mamattkulov announced that the resort can be sent by trade unions, and orders can be placed for sending via the website oromgohlar.uz. He concluded that a summer resort is not just a place for rest, but an important opportunity for a child to unlock their potential, socialize, and develop.

In recent years, Uzbekistan has been establishing a firm place on the international tourism map. This trend is confirmed not only by the flow of tourists but also by statistics from one of the world's major travel platforms, 'Expedia Group.'

Internet Searches and Booking Numbers

According to data from the company 'Expedia', internet searches for traveling to Uzbekistan in June 2026 increased by 54% compared to the same period last year, indicating that interest in the country is growing globally, not just regionally.

This interest is turning into practical actions: the number of bookings formalized through 'Expedia' has grown by approximately 46%, and the purchase of airline tickets has increased by 23%. This means that people are not just reading about or watching videos about Uzbekistan, but are also implementing their travel plans.

Geographical and Tourism Directions of Interest

The highest rate of interest was recorded in the USA and Japan. Additionally, countries such as Great Britain, Germany, France, and South Korea are joining the list of tourist markets frequently searched for Uzbekistan.

Tourists' main choice currently leans towards the cities of Tashkent, Samarkand, and Bukhara, but the prestige of other historical cities like Khiva is also growing year by year. The increase in interest in Khiva shows an eagerness for Ichan-Qala and ancient architectural heritage.

Children and the Future Season

82.9% of the bookings confirmed on the 'Expedia' platform are scheduled for July-September 2026, which gives confidence that the autumn tourism season in Uzbekistan will be even more active. This growth is not accidental; the introduction of new international air routes, the simplification of visas, the country's active participation in international exhibitions, and the display of its rich cultural heritage are showing their results.

Currently, Uzbekistan is recognized not only as a center of the Silk Road but also as a safe and hospitable country. While 'Expedia Group' statistics confirm that the world is discovering Uzbekistan, the current important task is to solidify this interest with high-quality services, new tourism products, and good service.