Huawei has transformed a section of the famous Dubai Mall into an interactive exhibition dedicated to innovations in next-generation smartphones, which is available to visitors until August 1st.
On the first floor, near Gate 6, a temporary installation of the HUAWEI Pura 90s Series has been launched. This platform allows guests to go beyond simply viewing the flagship device and test its most advanced features through a series of immersive, practical scenarios.
The exhibition combines ultra-fast 5.5G connectivity, advanced telephoto photography, AI-based image processing, and the premium design of the smartphone, creating a space focused on creativity and connectivity.
At the heart of the experience is the 5.5G Zone, where visitors can learn how the HUAWEI Pura 90s Series can provide download speeds of up to 3.2 Gbps. This technology ensures faster downloads, smooth high-resolution content streaming, lower latency, and a more responsive mobile experience, demonstrating the potential of next-generation connectivity for work, entertainment, and content creation on the go.
For photography enthusiasts, one of the main features is the dedicated 200MP telephoto Zone. This interactive area demonstrates long-distance shooting capabilities, allowing visitors to capture distant objects with impressive detail and clarity. The exhibition shows how advanced telephoto photography, previously associated with professional equipment, is becoming accessible through a pocket-sized device.
Huawei has also integrated artificial intelligence into the photography process. In the AI Composition Zone, guests can explore intelligent features designed to help users create more balanced and professionally looking shots. The technology assists with framing and composition, simplifying the creation of visually appealing images without requiring extensive photography experience.
The platform also includes a specialized HUAWEI XMAGE Image Gallery, featuring a curated collection of photos taken with Huawei smartphones. This gallery goes beyond simple product demonstration, celebrating mobile photography as a creative medium and highlighting the results users can achieve by combining advanced camera technology with personal vision and storytelling.
Design plays an equally important role in the HUAWEI Pura 90s Series experience. Thanks to walls featuring CMF aesthetics—Color, Material, and Finish—visitors can closely examine the craftsmanship, color solutions, textures, and premium coatings that define this flagship series. These installations illustrate Huawei's approach to smartphone design as something more than a technical exercise, merging advanced engineering with a unique visual identity and attention to detail.
An additional lifestyle element is the registration area with a travel-themed balloon, created as an attractive photo zone. The platform also features a midday relaxation area and a bar with drinks, forming a relaxed and welcoming atmosphere for families, tourists, content creators, and tech enthusiasts.
Huawei product experts are available throughout the event to conduct demonstrations, explain the benefits of 5.5G connectivity, and guide guests through the flagship camera system and AI-powered features. Guests can directly test the technologies and see how they can support daily photography, entertainment, communication, and productivity. Instead of a traditional retail display, Huawei has created an experience that allows visitors to understand the technology by using it.



