Hotels in the United Arab Emirates (UAE) are attracting more clients for summer holidays due to value-added offers, including packages starting from 169 dirhams and 24-hour stay options.
Experts note a continuing shift towards 'experience-based travel' rather than simply booking a hotel room. Rene D. Egle, Cluster General Manager at JA The Resort, stated that UAE residents are increasingly looking for places where they can fully relax without traveling far, especially resorts offering a wide range of entertainment for different generations in one location.
Julio Rafael, Marketing and Communications Director at Jannah Hotels & Resorts, emphasized that family holidays remain highly sought after during school breaks. He noted that offers such as free accommodation or meals for children, family activities, and exclusive seasonal bonuses allow families to spend quality time together while effectively managing their vacation budget.
Rafael added that while price is important, guests look beyond just the cost. They expect flexibility, significant inclusions, and the feeling that every day of their stay brings something new.
Added Value
The Dubai Gold District and Dubai Deira hotel cluster, managed by Valour Hospitality Partners, introduced the Golden Summer Escape program, where an overnight stay starts from 169 dirhams per room per night. Families can gain even more benefit: children under 12 stay and eat free if sharing a room with parents and dining together.
At the JA Hatta Fort Hotel, nestled among the rugged Hajar Mountains, guests can take advantage of a 24-hour stay offer on weekdays from Sunday to Thursday until September 30th. Upon checking in at 9 am or 9 pm, guests receive full 24-hour access to the resort and can only check out at the same time the following day.
Jannah Hotels & Resorts in Dubai and Ras Al Khaimah launched a summer weekday escape until September 30, 2026. It starts from just 199 dirhams per night and includes half board, spa discounts, and flexible check-in/check-out options. For those who value privacy, the summer private villa stay in Ras Al Khaimah offers a three-bedroom villa with a private pool and a 25 percent discount on food and beverages.
Those seeking something different can opt for a horse-riding experience at Habtoor Polo Resort, where guests can tour the stables and take advantage of several exclusive discounts. These offers are valid until September 30th and include complimentary room upgrades, early check-in, and late check-out.
Key Attraction Factors
Rene confirmed that meal inclusion is a powerful booking incentive. He noted: 'Meal inclusions continue to be one of the strongest booking factors, especially for families, as they provide both convenience and greater certainty regarding vacation expenses.'
He also added that flexible arrival and departure times are highly valued, as this allows guests to maximize every minute of their stay. Furthermore, there is a growing demand for packages that include experiences such as spa treatments, water sports, golf, or family activities, not just accommodation.
Julio reported that longer stays are also becoming increasingly popular. 'More guests are deciding to extend their stay and enjoy a slower, more relaxed pace,' he said. 'Ultimately, the most successful packages are those that strike the right balance between value, flexibility, comfort, and memorable experiences.'
Both experts expressed optimism about occupancy for the rest of the year. Rene stated: 'Dubai continues to demonstrate remarkable resilience as a global tourist destination, supported by strong regional demand, a diverse international visitor base, and a growing domestic market.'
Julio added that the consistent support and strategic vision of the UAE tourism authorities have helped with this. 'Their continuous investment in tourism, promotion of destinations, and enhancement of visitor experiences continues to generate positive momentum for the hospitality sector.'
He concluded that while international travel trends may change throughout the year, these periods often prompt more local and regional visitors to discover destinations closer to home, creating additional opportunities for summer holidays.