Uzbekistan authorities plan to create a new program to support local brands. This initiative is driven by the fact that a significant share of companies with their own trademarks have not yet been able to export.
Market Results and Challenges
During a meeting dedicated to the results of socio-economic development in the first half of the year and setting tasks for the remaining period, it was noted that the existing system for supporting national brands shows positive dynamics: their number has significantly increased in recent years. Over the past two years, entrepreneurs have received financial assistance totaling 15.5 billion soums.
Nevertheless, the potential of these companies has not been fully realized. Of the total 309 firms that have registered their brands, approximately one-third have still not entered international markets.
Leadership Stance and Threats
The head of state emphasized that entrepreneurs who have created their own brands have already gained recognition in the domestic market due to product quality, competitive prices, and provided guarantees. He noted that with additional assistance, such enterprises can successfully establish themselves in foreign markets.
A serious obstacle for local producers remains high competition from imports. Goods offered at dumping prices, as well as counterfeit products, enter the market, which violates the principles of equal business conditions.
Export Support Plans
In this regard, responsible state bodies were instructed to prepare and present a brand support program within two weeks, aimed at facilitating their entry into exports and strengthening their positions both domestically and abroad.