WhatsApp tests feature to separate business messages into a dedicated folder

WhatsApp has begun testing a new feature designed to create an exclusive section for communications from large corporations, such as airlines and banks. This implementation aims to reduce the amount of commercial interactions in users' main inbox, given the growing use of the platform by companies to contact consumers.

According to information obtained by TechCrunch, Meta plans that after a certain period, any message received from a large company will be automatically transferred to a new folder called "Offers & Updates".

The company is evaluating various timeframes for this automatic movement, which can be up to twenty-four hours after receiving the notification. Users retain the option to disable this feature in settings if they prefer these conversations to remain in the main flow. However, there will be no possibility of manually adjusting the migration time to the new folder.

Meta explains that this functionality will allow promotional content, such as discount coupons, delivery notifications, and other commercial alerts, to leave the main inbox a few hours after being sent, resulting in a less cluttered list of personal and group conversations. For businesses, the change ensures that their messages are located in a specific space, preventing them from getting mixed with the rest of the conversations.

Testing starts with large companies

WhatsApp announced that it has started testing this tool with specific partners who use the WhatsApp Business Platform. The company's intention is to expand the availability of the feature after analyzing the results achieved in this initial phase. Currently, small businesses and individual accounts using WhatsApp Business will not be affected by this novelty. Nevertheless, Meta reserved the right to consider including messages sent by small businesses in the "Offers & Updates" folder in the future.

In recent years, WhatsApp has implemented several modifications aimed at mitigating the excessive volume of commercial messages directed at users. In 2024, the platform allowed individuals to unsubscribe from marketing communications sent by brands. In the following year, there was a limitation on the number of mass messages that both companies and users could send within a defined period. In October 2025, the company advanced by restricting the number of messages companies can send without receiving any response from recipients. According to WhatsApp, the first two measures have already been implemented globally, while the third is still being refined.

AI drives WhatsApp's commercial use

During Meta's financial results presentation for the second quarter of 2026, CEO Mark Zuckerberg declared that revenue from the "other" category within the app portfolio exceeded US$1 billion (equivalent to R$5 billion). This growth was mainly driven by paid subscriptions and messages on WhatsApp.

In June of this year, the company made its artificial intelligence (AI) agents globally accessible for business use. Meta reported that over one million businesses are already using these resources. During the earnings call, Zuckerberg mentioned the Brazilian rental company Movida as an example of technology application, highlighting that the company observed an increase in customer conversions and improvements in customer service with the help of AI agents. There is an expectation that in the coming months, an even greater number of companies will incorporate AI into WhatsApp for customer support, marketing, and sales purposes.

olhardigital.com.brJuly 28, 18:23

WhatsApp makes voice and video calls available in the browser and expands Web version features

WhatsApp announced on Tuesday (28th) the inclusion of voice and video calls in its Web version. This addition allows users to make calls directly through the computer's browser, eliminating the need to install specific software.

New features on the Web platform

The company presented this functionality as an update that is being progressively implemented for users. This advancement enriches the capabilities of the service accessed via the browser, making the experience more similar to that provided on other devices.

In addition to calls, the update introduces several other tools, such as screen sharing, reactions during conversations, recording of calls made, and technical improvements focused on enhancing transmission quality.

Improvements to the communication experience

With this change, the user can use WhatsApp in the browser to make both audio and video calls directly on the PC. Previously, this type of contact required the use of applications intended for mobile phones or desktops.

According to WhatsApp, calls made through the Web version maintain the same level of security as messages, using end-to-end encryption, which ensures that conversations remain protected against unauthorized access by third parties.

Advanced calling functionalities

The platform has also come to support call transfer between different devices. This feature allows the user to start a call on one device and continue it on another, switching between mobile phone and computer without interrupting the established connection.

Another incorporated feature is the waiting room for calls initiated via a link. This function gives the call organizer the power to define who can join the conversation, requiring prior approval for participation.

The service has also received optimizations to improve the user experience during video conferences. The company reported that images now reach high definition faster at the beginning of calls, and a noise reduction system helps make the voice clearer in environments with external noise.

Context of recent updates

This update integrates a series of changes announced by WhatsApp across its various platforms. In the previous week, the application had announced changes to the versions for iPad and vehicles equipped with CarPlay and Android Auto, aiming to align these systems with the experience offered on mobile phones.

tecnoblog.netJuly 20, 23:59

How to remove all media from a conversation or group on WhatsApp

It is possible to remove photos and videos from an individual chat or a group on WhatsApp for both Android and iPhone devices. The procedure involves selecting the desired conversation in the 'Chats' tab of the app and then accessing the 'Clear chat' functionality, choosing the types of media you wish to delete.

Benefits of clearing media

This cleaning action serves to optimize the device's storage space by eliminating the accumulation of large files received daily. Thus, it ensures faster operating system performance without losing text messages.

Procedure on Android

For Android users, the process begins by opening WhatsApp and long-pressing the chat or group whose media needs to be removed from internal storage. Subsequently, you must tap the three-dot icon in the upper right corner and select the 'Clear chat' option. You only need to check the 'Media files only' option and specify which types of media will be deleted. Finally, by clicking 'Clear media', the photos and videos are deleted from the conversation.

Procedure on iPhone

On the iPhone, the user must start the process by opening WhatsApp and long-pressing the individual or group conversation to free up space. Next, they must access 'Clear chat' and select the 'Clear media files' option for the chat. After checking the media categories you wish to eliminate from internal storage, the user must tap 'Clear all media' to remove only photos and videos from the group or chat.

Clearing multiple conversations

WhatsApp does not offer a native function that allows exclusively deleting photos and videos from all conversations or groups simultaneously. Therefore, the cleaning must be done individually, selecting each chat separately. However, there is an alternative for managing space: go to Settings, then 'Storage and data', navigate to 'Manage storage', and finally review and delete the heaviest items.

Recovering deleted media

In case of accidental deletion of photos or videos on WhatsApp, it is possible to recover them if there is a recent cloud backup of the data. The most direct way is to restore the WhatsApp backup associated with Google Drive on Android or iCloud on iPhone. If no recent backup is available, it is recommended to check the phone gallery's trash bin or ask the contact to resend the material, while advising against using unofficial third-party solutions to maintain account security.