Claro is implementing a gradual change to its Claro TV+ Box, which involves disabling the integration with the Alexa assistant developed by Amazon. Marcio Carvalho, Claro's Chief Marketing Officer (CMO), informed Tecnoblog in an interview that this decision originated from Amazon itself, which opted to end the program to introduce third-party hardware across Latin America.
Since its launch in 2022, the Claro receiver had the functionality to activate Alexa. Users could issue commands near the remote control to perform common tasks, such as checking the calendar, knowing the temperature, or checking weather forecasts.
The transition began on May 12, when the latest devices provided by Claro stopped having access to Alexa. Although older customers still have the feature, it will be completely removed on October 5. According to Carvalho, the use of this functionality did not reach the expected level among the operator's customer base, as 'we expected it to be used more'.
Even without Alexa, the receivers continue to accept voice commands through the button present on the remote control. The company clarified that these commands can be used to change channels (by name or number), search for content by title, genre, or cast, open applications, and execute commands within those applications.
Claro's CMO also communicated that the partnership with Amazon remains relevant in other areas, such as cloud computing services and content provision via Prime Video. The executive expressed respect for Amazon's decision.
Regarding interaction with the content receiver, Claro employees are already developing a project to integrate a new artificial intelligence assistant. This new system aims to help consumers navigate the pay TV catalog, being capable of controlling the television, but focusing primarily on searching and suggesting movies, series, and programs.
Claro TV+'s future functionality will depend on an orchestration system capable of triggering different AI models according to user needs. This technical approach has been adopted by several technology companies, allowing them not to be dependent on a single provider and to switch providers if costs increase excessively. Claro receivers are equipped with microphones and use four horizontally arranged RGB LEDs, a visually similar arrangement to that found in products using Google Assistant.
For those seeking greater daily convenience through an intelligent voice assistant, Amazon offers several Echo Dot options in its official store. There are three models of this smart speaker available in black, white, and blue. All of them offer early access to the Alexa+ feature, in addition to having both Wi-Fi and Bluetooth connectivity, maintaining the vibrant sound characteristic of previous generations of the device.
The black Echo Dot model provides powerful and vibrant sound within a compact design. Integrating Wi-Fi and Bluetooth, it facilitates connection to the home network and other equipment. The inclusion of early access to Alexa+ enhances the assistant's functionalities, resulting in smarter and more natural interactions.
For consumers who prefer a more sober and discreet look, the white Echo Dot is ideal, as it harmonizes with various environments. This model shares the same characteristics as the black version, including quality sound, Wi-Fi and Bluetooth connectivity, and early access to Alexa+.
The blue version of the Echo Dot, on the other hand, offers a more contemporary and relaxed look. Maintaining the same specifications as the other variants—Wi-Fi, Bluetooth, and early access to Alexa+—it is recommended for those who want to add a distinct touch to their decor without sacrificing an efficient and complete smart speaker.
Due to variations in electronics stock on Amazon, it is recommended to check availability immediately if any of these models have sparked interest. This is an opportunity to acquire a reliable smart speaker with Alexa integrated directly into your home.
