Media24 has started discussions with employees regarding a new editorial operating model within its Media division. This move has once again raised concerns about the future of jobs at the media company, as the media industry giant continues to work on increasing resilience amid growing industry pressure.
According to a report published by News24 on Friday, the consultation process began earlier that same day and is overseen by Minette Ferreira, the current CEO of Media24's Media division and future CEO of the company.
In a statement provided to News24, outgoing Media24 CEO Raj Lalbhadur stated that the goal of the consultations is to restructure management functions in the division's editorial department. He emphasized that the process is intended to strengthen the long-term viability of the business amidst the current difficulties facing the media industry.
Lalbhadur added that the task is to create a foundation for the future sustainability of the Media division and continue the important contribution of the company's platforms and publications to South African democracy.
Although Media24 has not disclosed whether the consultation process will lead to layoffs, the announcement is likely causing anxiety among staff, given the company's recent history of restructuring and cost-cutting measures. The company stated that it will conduct this highly sensitive process while adhering to labor laws and showing empathy.
Lalbhadur also clarified that no further details will be provided until the consultations are complete.
The latest round of consultations followed a series of significant restructuring measures undertaken by Media24 since 2024, aiming to accelerate the transition to a digital-focused business model. Over the past two years, the company has sold logistics enterprises M24 Logistics and On the Dot, divested assets of local newspapers and sports publications, including Laduma and Kick Off, and closed several publications. These included the print versions of Beeld and Rapport, and recently the digital publication City Press was also closed.
These restructuring efforts come against a backdrop of a challenging global media landscape, where traditional advertising revenues continue to decline, and spending on digital advertising increasingly flows to tech giants such as Google and Meta. Media24 reported losses of approximately 260 million rand for the financial year ending March 2026, while its parent company Naspers announced a 28% decline in the division's revenue in June.
Ferreira is expected to take over as CEO of Media24 on September 1st, and Lalbhadur will return to his former role as CFO. IOL reached out to Media24 employees for comments on the consultation process and its potential impact on staff, and contacted the editor-in-chief for remarks. All those interviewed declined to comment on the situation.
Meanwhile, IOL has launched a large-scale recruitment campaign, hiring over 100 journalists and other media professionals as part of the media group's drive to become the preferred news publisher in South Africa.

