Fiat has implemented a promotional campaign offering discounts of up to R$ 27,598 on vehicles in the Abarth line, which includes the Pulse and Fastback SUVs. This offer, valid until August 4th, also includes the possibility of interest-free financing and installments of up to 50 times, a number chosen in reference to the automaker's 50 years of operation in Brazil this year.
The Abarth Fastback model receives the largest reduction, dropping from R$ 183,990 to R$ 156,392. The Abarth Pulse will have a discount of R$ 16,250, falling from R$ 162,490 to R$ 146,240. These conditions apply exclusively to retail purchases and are available across the entire network, which comprises over 500 dealerships nationwide, according to the manufacturer.
Prices lower than launch prices
With the promotional values, both models have a nominally lower price than when they were launched. The Abarth Pulse, introduced in November 2022 for R$ 149,990, can be acquired for R$ 3,750 less. Similarly, the Abarth Fastback, launched in October 2023 for R$ 159,990, presents a reduction of R$ 3,598 compared to its initial value. It is important to note that these calculations do not take into account inflation during the period.
The celebration of Fiat's half-century of production in Brazil began in 1976, at the factory located in Betim, Minas Gerais, the unit where the two sports cars are manufactured. It was in this same plant that the Pulse Abarth emerged in November 2022, presented by the brand as the first SUV developed by the global sports division. The scorpion symbol had already been used on the Stilo Abarth in 2002 and would return after 500 years.
Identical mechanics for both SUVs
In terms of performance, the two SUVs share the 1.3 turbo engine, which generates 185 hp and 27.5 kgfm, coupled with a six-speed automatic transmission. According to the automaker, both can reach 100 km/h in 7.6 seconds. The sports division's engineering included specific adjustments to the engine and transmission, as well as a stiffer suspension, differently sized brakes, and the Poison driving mode, which reduces the influence of stability control systems and makes the set's reactions more agile.
Aesthetically, the SUVs differ from the standard versions through features such as a dual exhaust, dark-finished alloy wheels, and the scorpion emblems. The interior maintains a consistent design, featuring dark tones and red stitching details. Standard features include a panoramic sunroof, digital instrument panel, the ADAS driving assistance package, and a 10.1-inch multimedia center with the Connect////Me platform, which integrates over 30 functionalities, as detailed by the manufacturer.
