FIFA President Gianni Infantino announced on Friday that the previously proposed plan to sell private stakes in upcoming World Cups has been canceled. This plan generated strong negative reactions among fans and football associations worldwide.
Infantino stated that after carefully reviewing all opinions, it became clear that the project created disagreements that no longer aligned with the original goal, regardless of the level of support. He emphasized that FIFA's mission has always been and will always be about unity and improvement, so this proposal will not be implemented.
Earlier, on Tuesday, FIFA and Infantino had announced the creation of a separate subsidiary company intended to attract private investment and control the commercial and operational rights of one of the world's largest sporting events. However, this proposal attracted close scrutiny and criticism from many parties.
UEFA stated that the 'soul and management' of the game were under threat. Nevertheless, FIFA asserted that the funds raised would be reinvested back into sports. Infantino reported that his priority is now restoring unity in world football following this failure.
Opposition to Infantino
Pressure and opposition grew against the global football governing body's plan to introduce private money into its competitions, leading to Infantino's increasing isolation. In response to this proposal, European football's governing body, UEFA, threatened to boycott future men's and women's World Cups on Thursday.
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and the Asian Football Confederation (AFC) later issued statements rejecting the FIFA proposal, although they did not resort to boycotts. A representative of the Oceania Football Confederation said that the issue of the FIFA proposal would be considered by the organization's executive committee in August.
More pressure mounted on Friday when Infantino's senior advisor, Carlos Cordero, resigned in protest against the proposal. He stated: 'I cannot stand by while FIFA considers selling a stake in the World Cup. Let me clarify: I was not involved in this proposal and I am strongly against it. ... It is a bad deal for FIFA member Associations, a bad deal for football, and a bad deal for the long-term future of the game.'
Kevin Lamour, FIFA's Chief Operating Officer, also spoke out against Infantino. In a statement to the Associated Press on Friday, he noted: 'This is a one-man project.' He added that it was time for the political leaders of football to ask themselves the right questions and make the right decisions. Lamour also added: 'And if it means I lose my job, then so be it. I will understand and accept that decision. At least I will sleep soundly tonight.'
Developments on Friday occurred after FIFA responded to a wave of criticism on Thursday evening, not backing down and aiming to 'confirm' its plan to continue the consultation process. Defending its FIFA Forward Enterprise (FFE) initiative, the global sports governing body stated that it 'recognizes and respects the feedback and concerns expressed publicly,' blaming the hype on 'erroneous' media coverage.
Earlier, on Thursday, a unanimous vote by 55 UEFA member associations in support of a boycott presented a strong statement, contrasting the wealthiest and most important national sports associations with Infantino.
The AFC welcomed FIFA's decision to cancel the proposed plan. AFC President Sheikh Salman bin Ibrahim Al Khalifa stated in a Friday statement: 'The future of world football must always be shaped through proper consultation, collective dialogue, and respect for the established governance structures of our game.' He added that the AFC is ready to support any initiative that strengthens the unity of the football family, promotes the further growth of the game globally, and brings tangible benefits to all stakeholders.
Criticism from All Angles
Besides the lack of transparency in the process, much of the criticism directed at FIFA's FFE proposal concerned the involvement of private investors acquiring about 20% stakes in the FFE subsidiary, particularly the main prospective investment group Thrive Eternal, led by Joshua Kushner—the brother of Jared Kushner, son-in-law of US President Donald Trump. There were fears that investors seeking profit from their investments would try to influence matters beyond their authority to maximize returns.
Since the proposed FIFA plan has been abandoned, all attention is now focused on the next major international FIFA event—the Women's U-20 World Cup, starting on September 5th in Poland, as well as the upcoming 2027 Women's World Cup in Brazil.