Bosch has introduced a new business model in the automotive sector: the subscription service for the KTS Essential automotive diagnostic scanner. This initiative was developed in collaboration with the PeçaAí platform, offering a more flexible alternative to traditional equipment purchase.
The main objective of this offer is to allow independent workshops access to advanced technologies without the need for a large initial investment. The strategy aims to serve mechanics who wish to modernize their operations but face financial difficulties in acquiring their own scanner.
Marcio Kumruian, founder of PeçaAí, explained that the new model was named 'My first Bosch'. He emphasizes that this system brings market-recognized technology closer to the reality of workshops seeking to advance in automotive diagnostics but unable to afford the initial cost. According to him, the subscription format makes this access simpler and more flexible.
This launch responds to an existing need in the spare parts market, given that over 90% of the Brazilian light vehicle fleet already has embedded electronics, making diagnostic scanners highly sought-after tools for daily maintenance.
To enable the expansion of this technology, Bosch invested over R$ 30 million. These resources were applied in various areas, including software and equipment development, improving user experience (UX), as well as training and coaching technical and commercial consultants.
With this move, the multinational plans to reach the goal of 50 thousand diagnostic units across Latin America by 2030. The KTS Essential was created after testing and collecting feedback from repair professionals in Brazil. The tool integrates hardware with an intuitive interface within the ESI[tronic] software, facilitating quick technical lookups and supporting workshop routines.
Bosch clarified that the subscription model is an additional service. Thus, conventional sales options and servicing accredited networks, such as Bosch Car Service, continue to operate normally. It is expected that this expansion of the connected base will bring benefits to the entire automotive chain, generating market intelligence on parts replacement and promoting technical training in the country.
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Amazon announced on Thursday (30) second-quarter results that exceeded market projections, with the robust advancement of its cloud computing unit being the main driver of this performance.
The company's total revenue reached US$ 200.6 billion (equivalent to R$ 1.02 trillion), surpassing the estimate of US$ 196.4 billion (R$ 997.9 billion) calculated by LSEG. Furthermore, earnings per share was US$ 5.75 (R$ 29.21), a figure higher than the forecast of US$ 1.82 (R$ 9.24) per share, according to LSEG data.
The Amazon Web Services (AWS) division was a highlight, generating revenue of US$ 42.2 billion (R$ 214.3 billion), which exceeded the expectation of US$ 40.5 billion (R$ 205.9 billion) reported by StreetAccount. Revenue from advertising also proved strong, reaching US$ 19.8 billion (R$ 100.6 billion), above StreetAccount's projection of US$ 19.4 billion (R$ 98.7 billion).
AWS demonstrated an annual growth of 37% in the quarter, a rate that surpassed Wall Street's expectation, which had predicted an expansion of 31%. Amazon CEO Andy Jassy stated that this represented the fastest growth for the division in the last 18 quarters.
In a statement attached to the balance sheet, Jassy explained that AWS is undergoing a period of intense expansion, attributing this success to progress in artificial intelligence (AI) and chips developed internally by Amazon itself. He reported that both the AI segment and the semiconductor area have already exceeded an annualized revenue of US$ 25 billion (R$ 126.9 billion).
In recent years, Amazon has invested significantly in its proprietary chips, such as the Trainium and Graviton families, which are considered a new pillar of growth by the company. Simultaneously, its AI products, such as the Bedrock marketplace, have focused primarily on the corporate market.
Regarding the third quarter, Amazon set a revenue target between US$ 197 billion and US$ 202 billion (R$ 1 trillion/R$ 1.02 trillion). However, this forecast fell short of what analysts consulted by LSEG expected, who estimated US$ 204.1 billion (R$ 1.03 trillion) for the same period.
The company justified this projection by citing the impact of the change in the Prime Day schedule. While traditionally held in July, the promotional event was moved to June in 2026. Amazon emphasized that if the effects of Prime Day were ignored, the projected growth for the third quarter of 2026 would be nearly 400 basis points higher.
