Mercedes-Benz has introduced a brand new GLA model that features an electric powertrain, artificial intelligence technology, and a more spacious cabin, making it the brand's most accessible SUV.
Technical Specifications and Design
The third generation of the GLA is significantly more refined. The model will initially be available exclusively in its electric version, with hybrid options following later. The new GLA is built on the company's new MMA multi-energy platform, which is also used in the CLA model. It is 20 mm lower than its predecessor, but the increased wheelbase by 61 mm allowed for additional interior space. The trunk volume has also increased by 70 liters, reaching 410 liters.
Interior and Intelligent Features
Externally, the GLA is distinguished by a large optional illuminated grille containing 608 polycarbonate light points. Models with internal combustion engines will feature a unique grille with 150 hot-rolled chrome stars.
The cabin is dominated by the large MBUX Superscreen panel, which uses graphics created by the Unity Game Engine, and a virtual assistant with integrated generative AI. Mercedes describes this assistant as a 'true conversationalist,' capable of holding complex dialogues similar to talking with a friend. The system integrates AI from ChatGPT, Google Gemini, and Microsoft Bing, and also possesses short-term memory.
Thanks to the expanded cabin, the MBUX multimedia system is enhanced by AI. Mercedes claims that through a 'unique multi-agent approach,' the MBUX virtual assistant transforms the interaction between the car and the driver into something natural and intuitive.
Additional Systems and Comfort
Another technological feature is MBUX Surround Navigation. This function combines a real-time three-dimensional view of the vehicle's surroundings with route navigation and driver assistance information, giving the driver a clear picture of traffic, pedestrians, cyclists, and data recorded by the car's safety systems.
Front seat passengers can entertain themselves using a separate 14-inch display, which offers over 40 applications and a wide range of premium streaming services. The extensive list of options includes the Burmester 3D surround sound system with 16 speakers and an 850-watt amplifier. A panoramic roof is standard, and buyers can choose the Sky Control upgrade with adjustable transparency across seven individual segments, as well as a 'starlight' effect for evening drives.
Electrification and Hybrid Options
The first units leaving the factory in November will be fully electric. The initial lineup includes three variants: GLA 200 (165 kW), GLA 250+ (200 kW), and GLA 350 4Matic (260 kW). The GLA is equipped with an 800-volt electrical system, allowing for up to 270 km of range addition in just 10 minutes. The claimed maximum range for the top GLA versions reaches 657 km on a single charge.
Internal combustion engine models will feature a grille adorned with 'stars.' Mercedes will also offer a mild-hybrid model combining a 1.5-liter turbocharged gasoline engine with a 22-kilowatt electric motor integrated directly into the new eight-speed dual-clutch transmission. At low urban speeds, the vehicle can operate solely on electricity thanks to a 1.3 kWh battery with a 48-volt voltage.
Information regarding pricing, specifications, and availability in South Africa will be announced later.



