Due to a global shortage of RAM spurred by the demands of artificial intelligence, the cost of various gadgets, from Apple's MacBook line to Xbox and PlayStation consoles, has significantly increased in South Africa, making 2026 a challenging period for buyers.
Reasons for Electronics Price Increases
The main culprit behind this phenomenon is the global scarcity of RAM, unified memory, and storage space, which is caused by the insatiable demand of AI workflows. Modern users require more memory to run resource-intensive applications such as ChatGPT, Google Gemini, Microsoft Copilot, Claude, and Perplexity AI.
Although Apple was the last major tech corporation to raise prices, it managed to avoid an 'RAM apocalypse' until recently thanks to long-term supply contracts signed in advance. However, over the past year, Windows-based laptops have shown multiple price increases, which briefly made Apple a more attractive brand, but now the old order has been restored, and Apple is once again setting high prices for its hardware.
Changes in MacBook Prices
For instance, the 13-inch MacBook Air M5, which cost R19,999 before the recent price hike, is now selling for R26,499, representing a sharp jump of over 32%. Furthermore, Apple's most affordable 2026 model, the MacBook Neo, has risen from an initial price of R11,999 to R13,999, an increase of R2,000 or 16.67% in a short time. This means that the entry-level MacBook Air is almost twice as expensive as the Neo, and budget buyers are likely to opt for the Neo despite performance compromises.
Soaring Gaming Console Prices
The problem is not limited to computers. The Xbox Series S and Series X consoles, released about six years ago, have also seen price increases. The Series S model launched at $300 (equivalent to approximately R5,100 at the standard exchange rate), and the Series X cost $500 (about R8,600). Although local import costs initially made them slightly more expensive in South Africa, the rise was not as dramatic. The author purchased an Xbox Series S in March 2023 for R5,999, but today the same console costs R9,998, an increase of R4,000 for a six-year-old device.
Instead of the expected price drop, the price continues to climb. To get the top-tier Series X, it will cost around R14,999. When the author bought the Series S, the Series X price of R11,000 seemed too high given the R5,000 difference between the models, which would allow buying almost two Series S units for the price of one. Microsoft is not alone in this situation: Sony's base PlayStation 5 Digital Edition has risen from $400 at launch in 2020 to $500 by 2025. PlayStation maintains its lead in the console race, with about 75 million units sold compared to 31 million for Xbox, meaning millions of gamers are feeling the same pressure.
Conclusion for Consumers
Thus, purchasing almost any new electronics during 2026 will be expensive. However, there is uncertainty about when prices might stabilize, making the current moment both the best and worst time to make a purchase.