Cape Town rapper YoungstaCPT shared his opinion on contemporary creativity, emphasizing that success requires more than just having a stage. He highlighted the importance of talent, dedication, and a deep understanding of the fundamentals of one's craft.
On the Perception of Creativity
There is often a societal discussion about creativity that boils down to a simple question: 'Why don't you just start?' However, for many artists, reality is much more complex. YoungstaCPT recently spoke with George Avakian, where he discussed the growing notion that anyone can instantly grab a microphone, start a podcast, or become a rapper.
He stated: 'Not everyone deserves a podcast microphone. Not everyone should go into a studio and try to be a rapper.' YoungstaCPT explained that creative spaces are sometimes perceived as an easy way out or a means to avoid difficulties, whereas behind every successful artist lies a level of dedication, discipline, and years of work that often goes unnoticed.
The Hard Work in the Industry
This conversation reflects a broader trend in the creative industry, where talent, consistency, and visibility do not always go hand in hand. With personal experience in this field, he has seen how many creative people work behind the scenes to hone their skills while trying to find opportunities amid ever-increasing competition.
YoungstaCPT believes that creativity is hard work. Regardless of whether a person is involved in writing, performing, producing, or finding their own voice, there is a craft that needs to be developed. The idea that artists are simply avoiding 'real work' ignores the hours spent creating something from nothing in an industry with continuous competition.
Advice for Beginners
In YoungstaCPT's view, the emergence of instant platforms has changed the audience's perception of talent. He added: 'You don't have to be the best; you can be average or worse and still manage.' His advice to aspiring creatives is to master the basics first before trying to reinvent them. It is necessary to look at those artists who paved the way, study their experience, and then adapt those lessons to the modern world, because despite changes in platforms, the work behind significant art remains unchanged.
