99Compras has officially started its activities in the city of São Paulo, making it possible to purchase supermarket products and various other categories through the 99 application. This service is already available in approximately 20 municipalities in the São Paulo metropolitan area and positions itself as a direct competitor to platforms such as iFood and Amazon Now.
Expansion and Service History
The formal launch took place on Tuesday, July 28th. In addition to the capital, the service reaches neighboring cities such as Barueri, Carapicuíba, Itaquaquecetuba, and Mauá. Although 99Compras was introduced in April of this year with a pilot phase in Goiânia (GO), its consolidation is marked by its arrival in the São Paulo capital and surrounding cities, due to the high population concentration of the region.
Platform Offer and Structure
The platform is not limited to supermarket items; it allows users to purchase products from pharmacies, pet shops, florists, and household goods. To support this variety, 99Compras mobilizes a network composed of over 3,000 commercial partners, including major names such as Americanas, Atacadão, Carrefour, Cobasi, Nissei, Petz, and Ultrafarma.
Additionally, the service has about 200,000 registered delivery drivers, offering flexibility for immediate or scheduled delivery. Talita Poleto, Commercial Director of 99Compras, emphasized the goal of offering a unique experience combining competitive prices, convenience, logistical excellence, and differentiation in a single platform.
Competition and Promotions
The entry of 99Compras intensifies competition in the mobile purchasing market in the region. It competes with iFood, which also offers supermarket purchases and related items, and with Amazon Now, which began operating in São Paulo in March with a similar proposal. To boost adoption in the capital and surroundings, 99 is promoting discount coupons of up to R$ 99 and offering free shipping on the first two orders.



