Tiger Brands announced on Monday investments of 200 million rand in its facility in Paarl. This factory, which has been operating since 1903, will be transformed into a state-of-the-art culinary mega-site, including three specialized production complexes.
Growth Strategy and Capital Expenditure
These investments represent the company's first structural investment as part of its strategy to enhance competitiveness and stimulate growth. Over the next three years, Tiger Brands plans to allocate approximately 1.5 billion rand annually to capital expenditures, with peak investment reaching 2 billion rand.
Other Company Projects
Additionally, Tiger Brands has a super bakery in Pretoria, a project valued at 1 billion rand, scheduled to commence operations in 2027. The Mega Distribution Centre in Gauteng is also expected to become operational the year after the bakery launch.
At the Snacks and Treats facility in Ekurhuleni, Durban, production is being consolidated into a single mega-site, completion of which is planned for the end of this year. This consolidation aims to optimize processes and increase production efficiency across the entire company.
Modernization of Existing Facilities
The company has also completed the first major upgrade of its factory in Pietermaritzburg, which has been operating for 33 years. These improvements will allow for increased production efficiency, greater flour yield, and reduced waste.
The Boksburg Culinary production site, where well-known brands such as KOO, All Gold, and Cross & Blackwell are produced, has been expanded with a new Culinary Hub. This brings commercial and operational teams closer together, fostering innovation and improving collaboration.
Localization and Economic Benefits
Localizing production in Paarl brings significant benefits to both consumers and the economy. Raw materials are sourced from qualified suppliers, supporting South African agriculture and promoting local economic activity in the region.
The facility also benefits the Western Cape as a major employer and producer.
Management Comments
CEO Tjaart Kruger stated at the factory opening on Monday: 'Paarl has been a centre for South African food production for over 120 years. This legacy continues thanks to these investments. We are proud of expanding our presence here and supporting the local economy.'
He added that the stability of performance in the first half of the year, combined with the launch of structural investments, puts the company in a favorable position for the future. 'The Paarl mega-site is a tangible expression of this ambition.'
Raw Material Sources and New Developments
For the culinary complex in Paarl, Tiger Brands purchases primary agricultural goods throughout the province. For example, strawberries from Paarl and Stellenbosch are used for All Gold and Hugo’s Strawberry Jam, onions from Villiersdorp and Grabouw are used for Mrs Ball’s Sweet Chilli Sauce, and Seville oranges from Ceres are used for KOO Seville Jam, which is mainly intended for export markets.
The 200 million rand sum includes a dedicated vinegar production plant with an annual capacity of three million litres. Vinegar is a key component for several core products, including Mrs Ball’s Chutney, All Gold Tomato Sauce, and Cross & Blackwell Mayonnaise.
The second major step was the production of Mrs Ball’s Chutney at the Paarl facility using three production lines. Previously, this product was manufactured by a third party, and moving the brand under one site for the first time has strengthened the guarantee of quality and supply for one of the country's most beloved brands.
The third change is the transition to recyclable PET containers instead of jars for jams. This change offers substantial advantages to most consumers, who no longer need to place jam in additional packaging upon purchase.
Dumo Mfini, Chief Commercial Officer for Culinary Business at Tiger Brands, noted: 'Bringing Mrs Ball’s in-house, securing our vinegar supply, and improving packaging allows us to focus on driving growth and more fully meeting consumer needs with convenient packaging solutions.'

