Radisson Hotel Group announced the signing of contracts for the construction of ten new hotels during July, covering seven states. These projects include developments in pilgrimage sites, wildlife tourist areas, and major urban markets.
Expansion Strategy
According to the statement, these ten new projects reflect the company's deliberate strategy: to integrate its premium brands into high barrier-to-entry markets while utilizing a low-asset franchise model for rapid penetration into underserved second and third-tier cities. Nikhil Sharma, Managing Director and Chief Operating Officer of Radisson Hotel Group for South Asia, emphasized that this dual approach allows for depth in metropolises and breadth in developing regions.
New Destinations and Projects
In cities associated with temples, Radisson Hotel Group announced entry into four markets, including two projects in Andhra Pradesh: Radisson Hotel Tirupati and Park Inn & Suites at Kadapa Airport, as well as Park Inn & Suites in Mathura-Vrindavan. Furthermore, the group announced its first international hotel near the Tadoba-Andhari tiger reserve called Jungle Home Resort Tadoba. A Park Inn & Suites is planned to open in Nainital, which will be the group's second hotel in this mountain resort.
Development in Bengaluru and Other States
In Bengaluru, where the group already has seven operating properties, new projects were signed: Lavish Hotel, Radisson Blu Resort & Spa, and Park Inn Electronic City. With these additions, the hotel conglomerate aims to meet the demand for corporate events related to information technology (MICE), as well as weekend and short-stay leisure segments.
It was also noted that the Park Inn & Suites in Kalaburagi marks the beginning of Radisson's presence in North Karnataka. In the states of Rajasthan and Gujarat, resort-type projects under the Radisson Blu Resort & Spa brand were signed in Sawai and Vadodara, respectively.
Portfolio Diversification
Davashish Srivastava, Vice President of Development for Radisson Hotel Group for South Asia, noted that the distinguishing feature of this portfolio is its diversity. It includes both greenfield construction and resort projects, as well as opportunities to convert existing properties and place hotels in new pilgrimage and wildlife locations.
Radisson Hotel Group is one of the largest international hotel operators in the country, with about half of its portfolio concentrated in second and third-tier markets. The group operates in over 100 countries worldwide.