Kylie Jenner has presented a new collection from her fashion brand Khy in a bold photoshoot. The 28-year-old reality star posted the fresh collection from her label Khy on Instagram on Monday. In the picture, Jenner posed without an upper garment, using her hands to cover her chest, and showcased a brilliant tattoo covered in stones on the upper part of her arm with the inscription 'I Heart LA.'
The entrepreneur used this bold visual concept to symbolize a period of 'complete renewal' for the brand's social media. In the caption to the post, the founder of Kylie Cosmetics told her 390 million followers that the new collection pays tribute to her origins. She noted that the 'Born in LA' collection is incredibly important to her because it was inspired, designed, and almost entirely produced in Los Angeles.
Since its launch in November 2023, Khy has aimed to merge high luxury and casual streetwear through collaborations with new designers. At its launch, the brand demonstrated significant commercial appeal, selling over one million dollars in just the first hour. The current 'Born in LA' collection reflects a shift towards local production, as the items are created locally.
This revealing photoshoot followed an active celebrity festival season. Jenner spent the weekend at Coachella, where she was seen with longtime friend Hailey Bieber. In a photo taken at the festival in Indio, California, Kylie Jenner followed the 'lingerie as outerwear' trend, wearing a sequined and fringed bra top paired with baggy light-blue jeans. Bieber stood nearby in a similar relaxed look while they enjoyed the desert performances.
Furthermore, Kylie Jenner recently shared that her personal life is becoming more family-oriented. On the April 1st episode of Kid Cudi's Big Bro podcast, she mentioned that she recently watched 'Keeping Up with the Kardashians' for the first time with her 8-year-old daughter Stormi. Fans are admiring Jenner's latest photoshoot for her clothing brand KHY. The brand's official Instagram account features pictures where the social and business magnate poses, covering her chest with her hand, while wearing striking KHY belts.
The model showcased herself in the new KHY photoshoot, dressed only in a dark blue denim tank top and a cargo mini-skirt with double ring belts. She used two ornate belts from the current KHY collection—one black and one brown. According to the caption, these belts are 'vintage from Los Angeles.' Jenner praised the craftsmanship of every stone and spike, stating that great care was taken with every detail. She displayed the outfit with a daring attitude and full lips, opting for a relaxed, effortless look with loose hair and soft nude makeup.
Kendall Jenner has sparked public discussion online due to her revealing posts on Instagram. In honor of Valentine's Day, the model posted a provocative photograph in lingerie.
Over the weekend, she updated her Instagram feed by striking a sultry pose on the floor. In the picture, she was wearing stilettos and bikini thongs, showcasing her body. Jenner broke conventional norms by exposing her buttocks. These photos were taken to highlight her figure and long legs, which instantly garnered love from fans and approval from celebrities. The founder of 818 Tequila received over 500,000 likes in less than an hour. Among the notable people who liked the post were supermodel Hailey Bieber and actor Carmen Electra.
Sitting on the floor, Kendall maintained a composed expression during the shoot. She displayed her Amazonian physique, wearing only a tiny black bra and provocative thong panties. Jenner raised the level of explicitness by crossing her toned legs and showing off the thong while wearing heels, allowing her to display her entire backside, 'show' the fans, and emphasize her slim waist and strong shoulders.
Kendall let down her long curly hair and applied heavy makeup with blush on her cheeks and dark eyeshadow. She maintained an impassive expression, creating an 'ice queen' image. A proponent of Alo Yoga posted a static image on Instagram with lipstick and sharply defined eyebrows, but fans quickly shared a video from her Stories. The only addition to this was a heart with an arrow through it. Hailey Bieber, a friend and industry colleague, commented on it, writing: 'Correct' — this is now the most commented song. Another user wrote: 'Happy Valentine's Day.'
Previously, Kendall had also posted lingerie photos for Valentine's Day. In 2021, she attracted significant attention posing in an incredibly small SKIMS set, wearing a bright red dress from her sister Kim Kardashian's brand. Five years ago, she used a tight bra and thong panties to promote Kim's bestseller, showcasing her long legs and abs. These photos immediately went viral.
Despite rumors that Kendall is dating singer Bad Bunny again, this is not the reason for her recent fame. Last month, on the podcast In Your Dreams, Kendall stated: 'There is the whole internet that thinks I am a lesbian.' She added: 'I know that opening up is difficult for everyone, if not for most. I am not saying it is easy, but knowing myself—and I am only speaking about myself—I think that at this point in my life I would open up.' She also discussed the idea that she 'is hiding something,' and that admission could be 'bad for business,' which she found ridiculous.
Kendall's latest post once again intensified debates on social media regarding the type of content celebrities post on major platforms. While many fans praised the photos as a form of fashion and artistic self-expression, others argued that such revealing images should not be allowed on Instagram. Some users demanded stricter content moderation and insisted on banning such posts from the platform. Instagram has not commented on this criticism, and the post remains available under the platform's current Community Guidelines.
Kylie Jenner caused a stir on social media by appearing in a floral print bikini, showcasing summer glamour. As a member of the Kardashian-Jenner family, she is considered an influential figure who sets cultural trends, and her swimsuit look officially marked the start of the beach fashion season.
The 28-year-old businesswoman was spotted in several two-piece outfits while enjoying the summer season in California. Particular attention was drawn to a swimsuit from the fashion designer Paloma Wool—the miniature 'Dido' top and matching culottes in an exquisite blue-pink floral pattern. Pink mule shoes were an additional touch to the look.
Jenner posed on a pure white sofa decorated with stylish pillows, displaying the entire ensemble. Her appearance was complemented by flawless makeup that highlighted her long dark hair styled in large, sensual curls. The makeup included smoky black eyeliner, voluminous lashes, bright pink blush on her prominent cheekbones, and glossy nude lips. The look was completed with coral-red manicure and pedicure.
Although she looks very confident now, Kylie recently shared that it took her time to develop her own unique style after having children at an early age. In an interview with Elle Magazine, she revealed that the first part of her twenties was dedicated to raising children, searching for her style, and then losing it, including gaining weight due to two pregnancies. She mentioned her daughter Stormi and son Aire, whom she is raising with ex-partner Travis Scott.
Jenner added that it took her a year to feel like herself again, and at 27, she feels more confident and authentic than ever. She concluded her reflections with a statement about the need to be kind to oneself in the past, noting that she considers her life journey what led her to today, and she is happy with her current position, continuing to move forward.
