Sydney Sweeney presents her lingerie line SYRN in an advertising campaign

The video, available on Instagram, shows Sydney slowly undressing, revealing the lingerie, while the ticking sound of a clock is heard in the background, creating a tense contrast. The creator notes that the use of the slogan 'Do What Makes You Naked' in the lingerie advertisement is an interesting move, although it raises questions about whether it encourages viewers to undress.

Marketing Activities and Issues

Sweeney is actively promoting her new collection. She released a video where, together with other people and a dog, they decorated the Hollywood sign with hundreds of SYRN bras. Although this stunt was successful in attracting press attention, it also created serious problems for the actress.

Jeff Zarinam, head of the Hollywood Sign Trust, stated that the team received permission to film in Griffith Park, but they did not have permission to use the sign itself in films or for commercial purposes. He also expressed doubt about the authenticity of the video, believing that computer graphics were used, especially in the final shot where the entire sign is covered in lingerie.

Career and Future Projects

Despite the difficulties with the marketing campaign, Sydney Sweeney achieved the desired media coverage. Her involvement in launching the lingerie line and this large-scale marketing event highlights her high workload in acting projects. This year, she has released five films: 'Christy,' 'Echo Valley,' 'Eden,' and 'Americana.' Her latest film, 'The Housemaid,' achieved unprecedented box office success.

The actress continues to work on projects: she will return for the third season of 'Euphoria' on April 12th, and is also rumored to appear in 'The Devil Wears Prada 2,' scheduled for release on May 1st.