Kylie Jenner has presented a new collection from her fashion brand Khy in a bold photoshoot. The 28-year-old reality star posted the fresh collection from her label Khy on Instagram on Monday. In the picture, Jenner posed without an upper garment, using her hands to cover her chest, and showcased a brilliant tattoo covered in stones on the upper part of her arm with the inscription 'I Heart LA.'
Concept of the New Collection
The entrepreneur used this bold visual concept to symbolize a period of 'complete renewal' for the brand's social media. In the caption to the post, the founder of Kylie Cosmetics told her 390 million followers that the new collection pays tribute to her origins. She noted that the 'Born in LA' collection is incredibly important to her because it was inspired, designed, and almost entirely produced in Los Angeles.
History of the Khy Brand
Since its launch in November 2023, Khy has aimed to merge high luxury and casual streetwear through collaborations with new designers. At its launch, the brand demonstrated significant commercial appeal, selling over one million dollars in just the first hour. The current 'Born in LA' collection reflects a shift towards local production, as the items are created locally.
Recent Events and Image
This revealing photoshoot followed an active celebrity festival season. Jenner spent the weekend at Coachella, where she was seen with longtime friend Hailey Bieber. In a photo taken at the festival in Indio, California, Kylie Jenner followed the 'lingerie as outerwear' trend, wearing a sequined and fringed bra top paired with baggy light-blue jeans. Bieber stood nearby in a similar relaxed look while they enjoyed the desert performances.
Furthermore, Kylie Jenner recently shared that her personal life is becoming more family-oriented. On the April 1st episode of Kid Cudi's Big Bro podcast, she mentioned that she recently watched 'Keeping Up with the Kardashians' for the first time with her 8-year-old daughter Stormi. Fans are admiring Jenner's latest photoshoot for her clothing brand KHY. The brand's official Instagram account features pictures where the social and business magnate poses, covering her chest with her hand, while wearing striking KHY belts.
Details of the New Look
The model showcased herself in the new KHY photoshoot, dressed only in a dark blue denim tank top and a cargo mini-skirt with double ring belts. She used two ornate belts from the current KHY collection—one black and one brown. According to the caption, these belts are 'vintage from Los Angeles.' Jenner praised the craftsmanship of every stone and spike, stating that great care was taken with every detail. She displayed the outfit with a daring attitude and full lips, opting for a relaxed, effortless look with loose hair and soft nude makeup.