Maruti Suzuki India has set a goal to increase its Sport Utility Vehicle (SUV) sales by 25–30% year-on-year in the 2027 financial year (FY27). This growth will be driven by the updated Brezza model, recently launched vehicles, and increased production at the Haridwar plant.
The company, which is the largest automaker in the country, sold over 522,000 SUVs in the 2026 financial year (FY26). Achieving the target of 25–30% would bring the SUV sales volume in FY27 to approximately between 653,000 and 679,000 units.
According to Parto Banerjee, Senior Executive Director of Marketing and Sales at Maruti Suzuki India, an SUV segment growth of 25–30% is expected this year. He noted that significant growth will depend not only on new models but also on the combination of brands such as Victoris and existing products.
In the first quarter of FY27, the share of SUVs in Maruti Suzuki's sales reached about 30%, significantly higher than the 12% recorded in FY23. Furthermore, during the June quarter, the company's share in the Indian SUV market exceeded 20%. On Friday, the company introduced the new Brezza model, which features an expanded range of powertrains, including a one-liter turbocharged petrol engine, a 1.5-liter naturally aspirated petrol engine, and an S-CNG option.
The starting retail price for the new Brezza is 7.3 lakh rupees. It competes with compact SUVs such as the Tata Nexon (7.39 lakh rupees), Kia Sonet (7.41 lakh rupees), Skoda Kylaq (7.59 lakh rupees), Mahindra XUV 3XO (7.79 lakh rupees), and Hyundai Venue (8 lakh rupees). Meanwhile, the Brezza is more expensive than the Nissan Magnite and Renault Kiger, which start from 5.65 lakh and 5.81 lakh rupees, respectively.
Banerjee forecasts strong results for the turbocharged version, although the powertrain mix may vary by region. However, the final sales assortment will also depend on production constraints. Brezza production has been fully shifted to the Haridwar facility, where Victoris is also manufactured. Thus, Maruti Suzuki will need to balance the output of these two models based on demand and component availability.
Maruti Suzuki launched a second 250,000-unit plant in Haridwar in May, increasing the total capacity of the facility to 500,000 units. Another 250,000-unit plant is planned to be commissioned during FY27. The company aims to bring the Haridwar production up to one million units annually once fully operational.
Banerjee also suggested that in the fourth quarter of FY26, the company might have lost nearly 100,000 vehicles due to unmet demand. He added that the subsequent improvement in market share in the first quarter of FY27 was largely attributed to better vehicle availability following the ramp-up of production in Haridwar.
Brezza has over 1.4 million customers and is one of Maruti Suzuki's key products in the compact SUV segment. Nevertheless, Banerjee dismissed the notion that compact SUVs will eventually replace hatchbacks. He stated that all body styles will remain in the market because SUVs offer certain advantages, but there is a group of buyers who prefer the hatchback form, and the Baleno continues to maintain a large and loyal customer base.
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