Tyla's era with the release of 'A*POP' demonstrates that the visual aspect holds as much significance as the music itself. As the release of 'A*POP' approaches this Friday, July 24th, the singer's vibrant and bold looks have become a subject of as much discussion as the music.
Behind this impressive period is a creative team that defines the look and atmosphere of 'A*POP'. From memorable outfits and colorful looks to photos rapidly spreading across social media, every visual element captures attention.
London-based photographer Clementine Morris documented Tyla's 'A*POP' era on stage. Her work, known under the pseudonym Clxmmorris, has accompanied Tyla throughout the promotion of 'A*POP', including performances in Morocco, Ibiza, and recently at Afro Nation, where fans witnessed the evolution of the singer's stage presence.
Morris specializes in live music photography. She has photographed artists such as Kehlani, Doechii, FLO, and PinkPantheress, earning a reputation as a master of conveying performance emotion and energy. Morris shared that she decided to become a photographer at the age of 13 and began working professionally at 15, often sacrificing homework for trips to London for shoots.
The bold looks within 'A*POP' are managed by makeup artist Ngozi Esther Edeme, known as Painted by Esther. This makeup artist, born in Nigeria and working in London, is renowned for creating makeup that enhances dark skin tones, blending playfulness with sophistication.
Her signature gradient blush technique has become one of her recognizable traits, and her bold use of bright colors challenges the notion that neon shades are unsuitable for darker skin types. The looks created by Edeme fit perfectly into Tyla's world. Previously, her work was seen during the 'We Wanna Party Tour', in Tyla's visuals for the FIFA World Cup with rapper Future, and now within the 'A*POP' promotion. She also handled some of the body art featured on Tyla.
Tyla's fashion image during the 'A*POP' era is shaped by stylists Ronnie Hart and Lee Trigg. American stylist Ronnie Hart is Tyla's primary fashion partner, creating numerous iconic looks, including archival outfits that help define the album's and music videos' visual identity.
Hart helps build a wardrobe that appears youthful, fearless, and unmistakably associated with Tyla, working with both individual stage looks and designer archives. Joining the creative team is London stylist and creative director Lee Trigg, who has also played an important role in the past and during the promotion. Trigg was responsible for several of Tyla's recent standout looks, including performances at Afro Nation, the BET Awards 2026, and the World Cup.
In the modern music industry, success depends not only on the quality of the music. Every major album acquires its own visual identity, which allows fans to instantly recognize the era even before listening to the first track. This is exactly what Tyla and her team achieved with the release of 'A*POP.'
Popular singer Tyla will perform at the timeout show during the WNBA All-Star 2026 game, presenting her project 'A*POP'. The WNBA has officially confirmed that she will take the stage on Saturday, July 25, at the United Center in Chicago, just one day after the release of 'A*POP'.
According to the WNBA statement, the performance will be broadcast live on ABC and Disney+ channels during the All-Star game. Tyla shared her excitement about participating, stating: 'I feel honored to be part of the WNBA All-Star game this year. These athletes bring so much strength and soul to what they do, and I am happy to share the stage and present 'A*POP' to my fans.'
This announcement followed Tyla's official introduction of the artists participating in the 'A*POP' project, confirming collaborations with MaWhoo, Babalwa M, and Liquideep. These collaborations have generated significant interest among fans, especially considering the inclusion of MaWhoo, Babalwa M, and Liquideep, and anticipation for how their signature South African sounds blend with Tyla's piano-inspired R&B. Furthermore, the singer announced a joint project with a Bratz doll, which draws inspiration from moments in Tyla's fashion history, including her look at the Met Gala Balmain 'Sands of Time' in 2024 and one of her iconic stage outfits. The first editions of these collectible dolls will arrive in New York on July 24, ahead of a wider release.
Alongside preparations for the album release, Tyla conducted a series of exclusive fan previews as part of the Afro Nation festival in London, New York, Atlanta, Los Angeles, and Portugal. Attendees of these events actively shared their impressions on social media, describing the experience as unique. One commentator noted that the album 'has no skipped tracks' and is eagerly awaiting a re-listen. Another fan highly praised the event's atmosphere, mentioning the visual effects, makeup, 'A*POP' drink menu, photo booth, lighting, and the songs themselves.
