Apple is preparing to increase the cost of its iPhones. Previously, other Chinese brands, including Samsung, had already raised prices on their smartphones, and Apple has also adjusted prices for iPads and MacBooks.
According to a recent report, a price increase is expected for the Apple iPhone 17 and iPhone 17 Pro series. Data from Counterpoint suggests that the rise in iPhone prices could be around 15 percent.
Recently, Apple increased the prices of its MacBooks and iPads, raising product costs by 20–42 percent. During that period, there was no price increase for the iPhone.
The company has long faced rising component and chip costs. To maintain its profit margins, Apple intends to raise prices on its products.
According to Gadget 360, citing an insider, the price of the iPhone will increase. For example, the iPhone 17 (256GB), which cost 82,900 rupees last year, might become more expensive by 12,000 rupees, reaching 94,900 rupees.
Furthermore, the report indicates that prices for the iPhone 17 Pro and iPhone 17 Pro Max will also rise, although the company has not yet disclosed detailed information about these prices.
Apple has already begun increasing iPhone prices in Japan, where the increase amounted to approximately 11 percent. The company now plans to introduce price hikes for iPhones in other countries.
Although Apple has not yet released the iPhone 18 Pro, numerous speculations have emerged about the upcoming model. It is expected that an Apple event will take place in September where various new models of the iPhone 18 series will be presented.
According to the latest leaks, the price of the iPhone 18 Pro and iPhone 18 Pro Max may increase. The reason cited for this is the inclusion of new hardware components and more expensive parts. If these rumors are confirmed, buyers in India will have to pay significantly more for the new iPhones.
Apple has previously raised prices on other devices, such as the MacBook and Mac Mini, increasing their cost by up to 100,000 rupees. Now, there is a possibility that the company will also raise iPhone prices during this launch.
Reports indicate that the iPhone 18 Pro will be equipped with Apple's new A20 Pro chip. This processor might be the first created using a 2nm process technology. Simply put, this chip will operate faster than previous models and consume less energy, which will also improve artificial intelligence functions.
Significant changes are expected in the camera department. According to leaks, the iPhone 18 Pro will feature a variable aperture camera for the first time. This will allow the camera to automatically adjust settings depending on the lighting, helping to take higher quality photos in low light and capture more professional shots.
Substantial design changes are unlikely, but the Dynamic Island may become smaller. This is because Apple is preparing to place part of Face ID under the display, which will free up more screen space.
Regarding the battery, there is good news: it is reported that a larger battery will be installed, especially in the iPhone 18 Pro Max. Furthermore, the introduction of the new C2 modem is expected, which should improve 5G network performance and satellite communication.
The pricing question is of greatest interest. According to a report by Counterpoint Research, the increase in the cost of the iPhone 18 Pro is attributed to the new 2nm chip, expensive memory, and other components. Because of this, Apple may increase the price by approximately 5,000 rupees.
It should be noted that Apple potentially might release the iPhone 18 Pro series in September 2026. However, all information presented before the official announcement is based solely on leaks and reports, and final specifications and prices will only be revealed at the official Apple event.
The American technology company Apple is preparing to launch its new product line this year. The company traditionally announces new models in the second half of September over the past three to four years, and a major announcement is expected this September.
In September, Apple plans to introduce the iPhone 18 Pro series, as well as the Apple Ultra Fold device, which will be the company's first foldable gadget. Although official details about the upcoming lineup have not been published, numerous leaks, renders, and demo versions have provided enough information about what can be expected from the new models.
According to leaks, the Apple iPhone Ultra Fold will feature two displays: an external display measuring 5.49 inches and an internal display measuring 7.76 inches. Both display modules are made using LTPO OLED technology. The back panel of the Ultra Fold will be equipped with a dual camera system, including sensors with a resolution of 48 megapixels each, and a 18-megapixel camera for selfies.
The iPhone 18 Pro will use a powerful chipset that Apple plans to manufacture using a next-generation processor on a 2nm process. Additionally, this model is expected to feature updated camera sensors, and the main lens will have a variable aperture. The design of the iPhone 18 Pro is unlikely to undergo radical changes, but the hardware will receive significant improvements.
Due to the use of more expensive components and chips, the company may significantly increase prices this year. Media resources report that the price increase could be up to 20 thousand rupees.
