Consumers can register to enter a draw for the Samsung Galaxy S25 before the official announcement of Samsung's next major product. The company announces that it will soon present its most comprehensive line of foldable devices, designed for more natural integration into daily life and expanded capabilities of foldable phones.
Samsung has spent seven generations developing the foldable device category, and now the company is ready to begin a new phase. The presentation will take place on July 22 at the Galaxy Unpacked event, where a range of products will be unveiled that insiders believe is the brand's 'secret power' and differs from previous releases.
A significant part of this new phase is driven by how people use their smartphones. The proportion of time users spend viewing content, scrolling through feeds, and reading is growing, unlike traditional actions such as typing or calling. Samsung has closely studied this shift, which influences the development of the future lineup, including the choice of forms and proportions, rather than simply increasing existing designs.
Another key component of the future is Galaxy AI. Samsung is developing this technology not as an isolated function, but as a comprehensive experience integrated into all aspects of phone operation: from predicting user needs to assisting in creating, organizing, and sharing information. The goal is for the technology to move from merely reacting to requests to possessing a sufficient understanding of user needs.
TM Roh, CEO and President of Samsung Electronics, emphasized that the next era of artificial intelligence will be defined not only by those who create the smartest technologies but also by those who best understand people. He noted that intelligence gains meaning when it can support people in a relevant, reliable, and seamlessly integrated way in daily life. The emphasis on trust is intentional: as devices become smarter and more personalized, users demand assurance that innovations work for them and maintain control.
Before the announcement, consumers in the region have the opportunity to register their interest in the next generations of Galaxy devices to participate in a draw. Galaxy Buds3 FE are drawn daily, Galaxy Watch8 weekly, and the grand prize is the Galaxy S25. To participate, one must fill out a registration form with basic details; bank details, payments, or any obligations are not required. Only one application per person is counted, and only registrations submitted via the official link are considered. The draw is available to residents of the United Arab Emirates, Bahrain, Kuwait, Oman, and Qatar.
Samsung is preparing for its next Galaxy Unpacked event with a message that goes beyond simply launching a new phone: foldable devices are no longer experimental products.
Galaxy Unpacked will take place in London on July 22, where the presentation of the next generation of Galaxy Z foldables is expected. While leaks have focused on a thinner design, improved hinges, and possible new forms, Samsung's true advantage may lie in the fact that the company has been developing this technology longer than almost anyone else.
Samsung first introduced the original Galaxy Fold in 2019, transforming the idea of a phone with an unfolding screen the size of a tablet into a real consumer product. The initial models were not perfect, and early concerns about durability demonstrated how complex this category is.
In 2020, the concept evolved in a different direction with the Galaxy Z Flip, which brought back the compact form factor of a clamshell with a flexible glass display. A year later, the Galaxy Z Fold3 and Z Flip3 models received IPX8 water resistance, helping to dispel one of the main doubts about foldable phones—their ability to withstand daily life.
Improvements continued through thinner bodies, durable materials, and the implementation of the Flex Hinge, allowing newer models to close tighter and look more sophisticated in hand. Samsung calls this its 'secret advantage' in the foldable space—it is not one main feature, but years of iteration.
Time is of the essence as the foldable device market becomes increasingly competitive. Companies such as Motorola, Google, and Honor are bringing new designs to market, while Apple is widely expected to enter the foldable race this year. The next Unpacked event will show whether Samsung can maintain its lead among competitors. The new Galaxy foldables are expected to be thinner, smarter, and more integrated with Galaxy AI, but the more important test will be Samsung's ability to make foldable devices look less like expensive experiments and more like familiar everyday gadgets.
Samsung is preparing an unprecedented surprise for the Galaxy Unpacked event, which is scheduled to take place in London. There are indications that the company's next foldable phones may be presented as early as July 22nd, marking an important moment for the manufacturer's foldable device segment.
Analysts suggest that speculations point to a new design within the Galaxy Z Fold family, as well as possible innovations for the Galaxy Watch line. The official invitation released by Samsung carries the motto 'A new format unfolds,' which heightens expectations for changes in the Galaxy Z Fold line.
Among the most discussed rumors is the possibility of a device with shorter and wider dimensions, aiming to provide a more pleasant experience when watching movies and series. Furthermore, updates are expected for the already known Fold and Flip models.
The main expectations for the event include the launch of a Galaxy Z Flip 8, which would bring performance improvements and a redesign of the hinge. A Galaxy Z Fold 8 with a larger main screen is also expected. Additionally, there is the possibility of a Galaxy Z Fold 8 Ultra, serving as a more sophisticated version of the family.
Regarding the Fold line, if the rumors materialize, Samsung could present two book-style foldable devices simultaneously, something never before seen from the company. The standard Galaxy Z Fold 8 should feature an expanded internal screen, while the hypothetical Galaxy Z Fold 8 Ultra could incorporate a screen with less visible creases, an updated processor, three rear cameras, and faster charging.
There is some uncertainty about the distribution of these features; some theories indicate that the larger screen might be exclusive to the Ultra model, keeping the traditional Fold 8 with characteristics similar to the current generation. Despite the focus on foldables, Samsung may also use the event to renew other products, such as the Galaxy Watch 9, the Galaxy Watch Ultra 2, and future Android XR glasses, although some of these announcements may be postponed until autumn in the Northern Hemisphere.
Another relevant news item concerns the pre-order of the devices. The company has started advance reservations and will offer participants a credit of US$30 (equivalent to about R$165) for this action. Galaxy Unpacked will be broadcast live on July 22nd, starting from London, through Samsung's official channels.
