Many founders of small and medium-sized enterprises (SMEs) lack a clear financing strategy. They might take bank loans, attract equity capital from interested investors, or borrow from friends and relatives. Such a diverse approach can lead to cash flow problems over time, as the source of capital does not match the real needs of the business.
Tips for Choosing Capital
During the MSME Sparks 2026 event, which was held virtually from June 22 to 25 and concluded with a grand finale on June 26 at ITC Gardenia, Bengaluru, Eklavya Gupta, founder of Recur Club, delivered a presentation as part of a discussion titled 'The Right Capital for the Right Growth.' Recur Club helps SMEs find lenders who offer non-dilutive capital, meaning debt instead of equity.
Gupta emphasized that the choice between debt and equity is not a one-time decision. It depends on the reasons why the business needs money, the duration of its use, and the level of risk.
Determining Funding Needs
According to Gupta, the first question founders should ask is: 'What exactly is this capital needed for?' A business facing payment delays from clients or excess inventory requires short-term working capital. For such situations, instruments like invoice discounting, typically calculated for 60–120 days, are suitable.
Long-term expansion scenarios, such as building a factory or purchasing equipment, can most often be financed through banks and NBFCs, as these investments are secured by physical assets. However, growth initiatives, like entering a new market, expanding the sales department, or marketing investments, are harder to finance through traditional lenders and often require alternative lending structures or other forms of long-term capital.
When to Use Debt vs. Equity
For Gupta, the decisive factor in choosing between debt and equity is one question: how predictable is the outcome? He believes that founders too quickly lean towards equity. 'If the outcome is uncertain, use equity because then you don't have to return it if it doesn't work,' he stated, referring to research and development or companies without sufficient revenue history to qualify for a loan.
In all other cases, he believes debt is the more effective option. He compared equity to a house: 'Once you give away a room, you won't get it back. Debt is like renting.'
Furthermore, he shared general guidelines for managing leverage: startups should avoid a debt-to-equity ratio above 2x, mid-stage companies can reach around 3x, and more established enterprises up to 4x. Exceeding these limits, he warns, leaves little room to absorb a downturn.
Importance of Cash Flow and Compliance
India's financial ecosystem has undergone significant changes in recent years. New underwriting models, based on GST declarations, bank statements, and credit bureau data, have made formal credit accessible to many businesses that previously struggled to obtain loans, regardless of whether they operate online or offline. Nevertheless, Gupta noted that the core principle of lending remains unchanged: 'Cash flow is king. Any financier looking at your business looks at the cash flow, not the accounting records.'
Strong financial performance alone is insufficient if lenders cannot easily verify it. Compliance is often the first check. Missing GST or TDS filings can raise concerns even before lenders assess the business itself. Accounting becomes just as important when companies seek large loans. Gupta noted that when the debt requirement exceeds approximately 25 lakhs, audited financial statements become a minimum requirement, replacing informal records.
He also pointed out related-party transactions as one of the most common mistakes of founders. Selling or buying goods from companies they also own makes it difficult for lenders to distinguish between real business activity and internal reporting, leading many to discount this revenue. Client concentration raises similar concerns: a business heavily reliant on one or two clients may appear stable, but losing one client can significantly impact its income, increasing credit risk.
Preparing for Capital Raising
Gupta also refuted the notion that SMEs outside major cities face a structural disadvantage in attracting capital. As underwriting expands to second and third-tier cities, and regional lenders emerge, he believes location is less important than the fundamental foundations of the business. 'The business must have its strengths, the business must meet the requirements, the business must grow,' he said. 'That is more important than your location.'
Enterprises in remote areas can still benefit from working with lenders specializing in those markets, but geography is no longer the main obstacle. Ultimately, Gupta asserted that raising capital, whether debt or equity, should never become a last-minute event. He advised: 'Do not leave it until later to raise debt or equity.'
Businesses that prepare in advance negotiate from a position of choice, not necessity.