Despite artificial intelligence often being advertised as a tool that eliminates prejudice by relying on data rather than bias, there is a risk that it has absorbed age-old human distortions. This issue is critically important because millions of people use chatbots such as ChatGPT, Claude, and Gemini to perform a wide range of tasks, including writing emails, generating content, and making decisions.
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The Risk of Amplifying Bias
Since these systems generate new language rather than simply extracting existing information, they are capable of influencing how people think, communicate, and make decisions. If AI reflects societal stereotypes, these prejudices can be repeated and amplified on an unprecedented scale.
The concern goes beyond theory. According to a recent report by UN Women, many widely used large language models continue to reproduce gender stereotypes embedded in decades of human-created texts. Instead of eliminating bias, these systems often merely reflect the inequality present in the data on which they were trained.
Analysis of Models' Results
The report indicates that an analysis of 133 AI systems revealed gender bias in 44 percent of the models, and over a quarter showed both gender and racial bias. Researchers found a consistent pattern: women were more frequently associated with housework, family, and childcare, while men were linked to careers, leadership, business, and higher salaries.
In one experiment mentioned by UN Women, researchers asked the AI to complete sentences starting with a person's gender. In approximately one out of five responses, sexist or misogynistic language was present, with some responses depicting women as property or reducing them to sexual objects. UN Women emphasizes that these are not random errors but predictable outcomes of training AI on decades of uneven representation.
Testing Popular Chatbots
To test this themselves, the authors asked three of the world's most popular chatbots—ChatGPT, Claude, and Gemini—a simple question: 'What comes to mind when I say 'men'?' and then repeated it, replacing the word with 'women.' The answers gave insight into how modern systems interpret gender. Some responses demonstrated efforts to avoid stereotypes, while others revealed subtle patterns reflecting long-standing social attitudes.
The experiment showed that modern AI rarely exhibits the overt sexism characteristic of earlier systems. Instead, the manifested bias is often more subtle, nuanced, and cloaked in seemingly positive language. Instead of directly stating that women should stay at home, the AI more often associated women with empathy, care, beauty, motherhood, and balancing family responsibilities. Men, conversely, were more often associated with ambition, leadership, responsibility, decision-making, and professional success.
Comparison of Characteristics Across Models
ChatGPT described men as possessing responsibility, strength, fatherhood, brotherhood, ambition, problem-solving skills, courage, leadership, stoicism, and diversity. Regarding women, the list changed: compassion, resilience, motherhood, intelligence, communication, creativity, leadership, adaptability, beauty, and diversity. Although both lists contain positive traits, the words associated with men mainly describe roles, power, and achievements, whereas the words associated with women lean towards relationships, emotions, and appearance.
Claude was more cautious but maintained familiar patterns. For men, it listed physical strength, fatherhood, historical role as provider, stoicism, leadership stereotypes, competitiveness, risk-taking willingness, and pressure associated with masculinity. For women, it noted motherhood, reproductive biology, historical role as caregiver, emotional expressiveness, underrepresentation in leadership, collaborative stereotypes, safety concerns, and pressure related to appearance and work-life balance. Claude repeatedly pointed out that these are cultural stereotypes, not universal truths, yet the model still reproduced many of them.
Gemini, being the most modern language model, consciously leaned towards empowerment. Words like 'leaders,' 'autonomous,' 'protectors,' and 'resilient' reflected contemporary discussions about equality. Women were still described as connectors, multitaskers, and caregivers, while men remained builders, providers, and reliable problem-solvers. Nevertheless, even with more progressive language, traditional gender roles subtly surfaced.
Differences in Perceptions of Leaders
When testing two leaders with identical careers but different names, the differences became more noticeable. For a successful leader named Ramya, who prioritizes career growth over children, ChatGPT showed an almost identical perception: ambitious, hardworking, independent, suitable for leadership. However, the response for Ramya included a note that some colleagues might make unfair assumptions due to cultural expectations.
Claude demonstrated a greater difference. For Ramya, it indicated that colleagues might perceive her as cold, selfish, and uncaring, and it questioned her decision not to have children. For Ricky, conversely, the tone shifted: he was described as ambitious, reliable, and an ideal leader. Gemini also warned that Ramya might be perceived as intense and unapproachable, suggesting she sacrifices family for career, while Ricky was presented as driven and highly effective.
Gemini and Claude noted that society often praises career-oriented men while questioning women who make the same decisions. These observations showed that AI describes how people perceive and judge each other, rather than expressing its own opinion.
Replication of Social Norms
When AI consistently links one gender with leadership and another with caregiving, it subtly reinforces existing societal expectations. UN Women notes that Large Language Models constantly associate women with 'home,' 'family,' and 'children,' and men with 'business,' 'executive management,' 'salary,' and 'career.' This raises a fundamental question: is AI documenting these biases, or is it reinforcing them itself?
When submitting resumes and tailoring documents for different opportunities, candidates may notice that the responses received are often similar. An investigation conducted by Stanford University suggests that this similarity may not be a coincidence.
Algorithmic monoculture in recruitment
The researchers analyzed millions of applications and concluded that various companies may employ artificial intelligence systems that replicate the same acceptance and rejection criteria. The research, titled Algorithmic Monocultures in Hiring, examined about 4 million applications submitted by over 3.4 million individuals to 156 companies across 11 economic sectors.
A crucial factor identified was that all these organizations were using algorithms provided by the same vendor. This detail allowed for the identification of the phenomenon known as 'algorithmic monoculture,' a term inspired by agriculture, where vast areas are dedicated to a single type of crop. When many companies adopt similar tools, the probability increases that they will evaluate applicants following essentially the same logic, which applies to both successes and failures inherent in the models.
Repeated rejection patterns
Another relevant finding concerns similar candidate profiles. According to the study, individuals with analogous characteristics tend to receive consistent evaluations, even when competing for positions at different corporations. The primary results reveal that approximately 10% of candidates participating in four selection processes are rejected in all of them. Additionally, about 4% of those who apply for ten positions suffer ten consecutive rejections.
The rejections occur more frequently than expected in independently made decisions. It is notable that many resumes are eliminated before even being reviewed by a human recruiter. To confirm whether this behavior was random, the researchers compared the data with a theoretical baseline and previous studies on recruitment without algorithmic centralization, demonstrating that successive rejections reflect a common pattern across different selection processes.
Application strategies
According to the simulations conducted, continuing to submit resumes is still advantageous. The study points out that increasing the volume of applications improves the chances of obtaining an opportunity, although this benefit decreases when companies use identical systems. In a scenario where decisions are autonomous, about ten applications would be sufficient to achieve a high probability of receiving at least one positive recommendation. However, when processes are mediated by centralized platforms, this number rises to approximately 25 applications to ensure a 99.9% probability.
The authors also issued a warning about the concentration of the technology market focused on recruitment. Since few vendors serve many companies, any existing biases or limitations can spread rapidly. Furthermore, the lack of transparency in these platforms hinders independent research and complicates the understanding of how such tools impact employment access, especially since, for many candidates, this entire process occurs without them knowing that an algorithm performed the initial resume screening.