China's box office revenue in 2026 (including pre-sales) exceeded 20.3 billion yuan (approximately $3 billion) as of July 21. Among the films that surpassed the 100 million yuan mark, there are 22 titles, and the hit 'Dear You' earned 2.1 billion yuan (about $310.4 million) in the global market.
Success of Local Film Production
The outstanding work created in Guangdong province highlights the strong position of the southern region as one of the country's leading film production centers. The film 'Dear You' became the biggest success of the year among blockbusters produced in Guangdong.
The film's plot tells the story of a young metropolis resident who returns to his hometown village and discovers old letters, which changes his perception of his grandmother's past. Despite a relatively modest budget and extensive use of the Chaoshan dialect, the film exceeded industry expectations, earning over 2.1 billion yuan worldwide.
International Resonance and Criticism
After recognition in China, the film gained popularity abroad following its premiere in Singapore, Malaysia, Australia, and other international markets. In Singapore, screenings in the original Chaoshan dialect sold out within 90 minutes of ticket sales starting, making the film the highest-grossing Asian film of the year in that country.
The emotional depiction of family ties and the heritage of Chinese people overseas resonated strongly with audiences across Southeast Asia, especially among ethnic Chinese communities. Industry analysts note that this film refutes the long-held assumption that only large projects with star casts and massive advertising campaigns can generate huge profits. Instead, they argue that authentic storytelling based on daily life and local culture remains one of the strongest factors for commercial success in the developing film market.
Guangdong as a Market and Producer
Guangdong maintained its status as the country's largest box office market, collecting 2.91 billion yuan (about $430.5 million) from ticket sales. Meanwhile, films shot in the province generated a cumulative income of 5.32 billion yuan (about $786.7 million), accounting for approximately 26.2% of the national total. Six films produced in Guangdong exceeded the 100 million yuan threshold this year, including animated, thriller, comedy, and feature films. Besides 'Dear You', these include 'Boonie Bears: The Hidden Protector', 'The Fire Raven', 'The Caged Butterfly', 'Kung Fu Soccer', and 'A Part of Me.'
These results are characterized by industry observers as Guangdong's first year of a 'double crown'—leadership in both China's film consumption and the commercial success of local films.
State Support for Growth
The province's outstanding performance reflects long-term political support aimed at forming a complete film industry ecosystem, rather than just short-term box office growth. In May 2025, Guangdong introduced a package of 15 measures to stimulate the high-quality development of its film and television industry, covering all stages of production: from script development and shooting to distribution, screening, and intellectual property commercialization.
This provincial initiative was reinforced by more than 80 supporting measures introduced by cities and counties across Guangdong. Over several months, authorities allocated 160 million yuan (about $23.6 million) in subsidies for production, distribution incentives, and post-release awards for outstanding film and TV projects.
Infrastructure and Talent
Political incentives have attracted about 1,700 new film and television enterprises with registered capital exceeding 5 million yuan established in the province, including a growing number of leading production companies. Industry infrastructure expanded parallel to financial support. Guangdong established a provincial network of filming services connecting provincial and municipal authorities, ensuring optimized production services, location resources, and administrative assistance. Over the past year, this platform has served 344 production teams, facilitated 258 shoots, cataloged over 650 filming locations and more than 20 professional production bases, while reducing the time required for filming permits and business registration by 50% to 70%.
Talent development has also been a key element of the province's strategy. Through its 'Star' Program, Guangdong funded emerging filmmakers and supported low- and mid-budget projects. Between 2024 and 2025, this initiative supported 20 feature films, some of which were selected for major domestic and international film festivals. The recent win by 'Dear You' director Lan Hongchun at the SCO International Film Festival 2026 in Cholpon-Ata, Kyrgyzstan, on July 19, 2026, with the 'Best Director' award, underscored the growing international recognition of Guangdong's new generation of filmmakers.