Hippo Harvest has raised $30 million in a Series C funding round. These funds are intended to expand the company's robotics-based operations and increase the production of organic leafy greens.
Planned Use of Capital
Cox Farms, North America's largest greenhouse operator, led this round. The California-based company plans to use the capital to build a new 30-acre greenhouse in Hollister, pending regulatory approvals. The investments will also go toward developing the next generation of robotic growing systems and accelerating the commercial launch of indoor-grown spinach.
Current Operations and Product Expansion
Hippo Harvest stated that this expansion will significantly increase production capacity. Currently, the company utilizes one acre of greenhouse space and supplies products to retailers in Northern California and the Pacific Northwest. The new funding round coincides with the launch of a new offering—indoor-grown spinach. This is another step in the company's product line development following the debut of organic salad oils last spring. All these products strengthen the firm's catalog of year-round organic produce.
Technology and Production Efficiency
Hippo Harvest employs its proprietary autonomous mobile robot technology, which controls all stages of the planting and growth cycle: plant monitoring, level regulation, and harvesting. These robotic devices also move plant modules to ensure maximum greenhouse utilization and increase yields. The company noted that the new system will boost production efficiency, reduce operating costs, and speed up the market introduction of new plant varieties.
Retail Network Expansion and Sustainable Agriculture
Founded in 2019, Hippo Harvest grows vegetables in greenhouses as well as organic field crops. According to CEO Ethan Marder-Eppstein in Food Dive, this provides retailers with more options and guarantees stable year-round supply regardless of weather conditions. The farm currently distributes through stores such as Sprouts, Haggen, and Gus’s Community Markets. The company intends to use the funds to strengthen distribution across the Western United States and grow its national retail presence.
Investment Round and Outlook
Marder-Eppstein called this investment round a major milestone for Hippo Harvest. He stated: 'Thanks to years of investing in our robotics and machine learning systems, we have created an agricultural enterprise capable of producing stable, high-quality organic produce in a cost-competitive manner.' The round was led by Cox Farms alongside Congruent Ventures, Hawthorne Food Ventures, Collaborative Fund, and Fresh Investment Club. This round attracted the largest amount of capital among all Hippo Harvest rounds, following the closing of a $21 million Series B in early 2024. Steve Bradley, President of Cox Farms, commented: 'We believe Hippo Harvest has a very promising business model for controlled environment agriculture. We think continuous innovation is crucial for creating more sustainable and reliable food production systems.'