Trump Media & Technology Group (TMTG) is exploring the possibility of providing financial institutions and professional traders early access to President Donald Trump's publications on Truth Social before their widespread release. This move could potentially open a new profitable revenue stream for the company.
According to The Financial Times, this service could cost up to $100,000 per month. Participants would gain access to Trump's posts faster than anyone else, as his statements often influence financial markets.
This offer follows the launch of Truth API—a new licensed data service. It is designed to ensure that banks, trading firms, and institutional investors receive messages created by influential accounts on Truth Social with maximum speed.
A representative of Trump Media stated that the platform will initially provide accelerated access to content from the ten most influential accounts on Truth Social, allowing subscribers to receive updates significantly earlier than regular users.
This step marks Trump Media's first foray into the financial data market. The company aims to expand its operations beyond social media and compete with larger technology platforms. Reuters noted that it could not independently confirm these claims, and neither Trump Media nor Truth Social provided an immediate response to the Financial Times report regarding the alleged subscription cost.
Trump's social activity has repeatedly influenced global financial markets, particularly through his statements regarding tariffs, trade policy, and economic initiatives. One of the most notable examples was in April 2025, when key US market indices sharply rose after Trump announced on Truth Social a 90-day suspension of tariffs he had imposed.
Despite this new business initiative, TMTG shares have incurred losses this year. However, following the publication of the Financial Times report, the shares recovered a significant portion of previous losses, although trading showed a slight decline on Friday, bringing the total annual loss to about 27%.
Trump Media & Technology Group announced on Thursday, the 16th, the launch of a new service aimed at the financial market. This tool will allow users to access in real time posts from high-reach profiles on Truth Social, including President Donald Trump's account.
The service, named Truth API, will be offered to institutional clients, such as high-frequency algorithmic trading firms, starting next month. The company's strategy aims to monetize the influence of the president's statements on a social network increasingly monitored by investors.
The company mentioned that some users have already pre-registered. The main objective is to reduce the time lag between a message being published and when it is received by financial operators. However, Trump Media did not specify the subscription cost nor detail the speed difference compared to standard access.
This initiative comes in a context where Donald Trump's posts on Truth Social have gained great importance for the markets. Since his return to the Presidency in 2025, the executive chief's statements on public policy issues have generated immediate responses in financial assets.
The company noted that investors needed to continuously follow the presidential account on the platform, as announcements regarding trade tariffs and international negotiations directly impacted stock and contract prices. One example cited was during the conflict between the United States and Iran, when the president's messages about peace dialogues affected oil futures behavior.
The new system mirrors a practice already established in the financial sector, where corporations pay for social media APIs to obtain data with a few milliseconds advantage over public access. Trump Media intends to extend this agility to market participants interested in the posts of prominent figures on Truth Social.
Donald Trump's account is the most followed on the platform, boasting 12.9 million users. According to data provided by the company itself, his sons, Donald Trump Jr. and Eric Trump, also have considerable audience on the network. Furthermore, the president holds about 41% of Trump Media shares through a revocable trust, according to FactSet records.
This launch constitutes another attempt by the company to diversify its business beyond the social network. Since its IPO in 2024, the company has explored other areas, such as a streaming platform, cryptocurrency reserves, and a pending agreement with a nuclear fusion company.
Despite this expansion, Trump Media faces significant financial challenges, accumulating substantial losses and seeking new revenue streams. Kevin McGurn, the company's interim president, stated that the Truth API has the potential to become a relevant recurring revenue source.
At the close of the day, Trump Media shares registered a 3% drop, trading at US$ 9.28. The stock shows a total depreciation of 77% since Trump resumed the presidency last year.
