Honda will discontinue the sale of the Prologue model in the United States after the end of the 2026 model year. This move results in the absence of any fully electric vehicle from the manufacturer in the largest global market, at least temporarily, forcing the company to focus more on hybrid vehicles.
The Prologue was initially introduced as a transition option while Honda worked on its own electric technology. It emerged from an established collaboration with General Motors, a period during which the Japanese manufacturer had promised a billion-dollar investment in electrification. In reality, both the Prologue and the Acura ZDX were variations of the Chevrolet Blazer EV and the Cadillac Lyriq, both built on GM's Ultium platform.
The pair of vehicles faced a lukewarm market response. Although the Prologue registered good sales at certain times, the ZDX sold in small quantities and was discontinued even in 2025. Sales data justifies the decision: in 2025, Prologue sales rose by 19.1%, totaling 39,194 units, an increase driven by consumers rushing to obtain the benefit of the federal tax credit before its expiration. However, once the incentive was removed, demand plummeted, registering only 932 registrations in December, representing an 88.6% drop. This decline continued in 2026; in the first half, Honda sold 8,407 electric vehicles, a setback of 48.5% compared to the same period last year, equivalent to approximately 1,400 monthly units.
Due to poor performance, the Prologue became the second best-selling Honda in the country, only behind the Prelude. Sales were so modest that the electric SUV was surpassed by all Acura models still in production, including the RDX, which is also scheduled to be discontinued. This decision is part of a broader reorganization of the company in the electrification sector. In addition to the Acura ZDX, which was discontinued in 2025, Honda also canceled the Series 0 projects (including the 0 Sedan and 0 SUV), the Acura RSX, and Sony Honda Mobility, the electric car brand developed jointly with Sony and responsible for the Afeela.
Honda announced that current Prologue owners will continue to receive full support through the dealership network, covering services, parts, and warranty coverage. This closure signals, for now, the end of the brand's presence in the pure electric segment in the US, given that American consumers continue to show a preference for hybrid models. Despite this, the company has not completely abandoned electrification and continues to develop its own electric vehicle architecture for the coming years.
General Motors confirmed the discontinuation of the Chevrolet Equinox EV in the Brazilian market. The last units of this all-electric SUV have been sold, and there are currently no plans to import new batches, ending the model's presence in the country less than two years after its launch.
In an official statement, the automaker informed that its future strategy for electric vehicles will focus on other models available in its catalog. GM claims that Chevrolet holds a leading position in the electric SUV segment in Brazil, citing the Spark EUV among entry-level compacts, the Captiva EV in the mid-segment, and the Blazer EV in the large and premium category. This strategic change, according to the company, reflects both the evolution of demand for more affordable vehicles and the preferences shown by the Brazilian consumer.
The analysis suggests that the Equinox EV, which had a premium positioning and was imported, failed to find its desired audience. It was launched in October 2024 with a suggested price of R$ 419,990, a value that quickly increased to R$ 441,190. Due to significantly below-expected sales, Chevrolet implemented a readjustment of R$ 90,200 in August 2025, reducing the cost to R$ 349,990, a price that was maintained until stock depletion.
Sales data corroborates this decision. Up to the period of 2025, the Equinox EV had registered only 28 registrations, according to data provided by the Brazilian Electric Vehicle Association (ABVE). Before the discount, the electric vehicle's value exceeded that of the Blazer EV, which harmed its attractiveness in a segment where brand status is an important factor for the buyer. Even after the price promotion, the situation did not change drastically, registering the sale of only 294 units of the utility vehicle between August 2025 and the previous month.
The version intended for Brazil was equipped with two electric motors and all-wheel drive, generating 292 hp and 46 kgfm of torque. Its performance allowed it to accelerate from 0 to 100 km/h in 5.8 seconds, with the maximum speed electronically limited to 187 km/h. The certified range reached 443 km under the Inmetro standard, surpassing competitors such as the Volvo C40 and BMW iX1.
With medium-to-large dimensions, the SUV presented a length of 4.84 m, a width of 1.95 m, and a height of 1.65 m, with a wheelbase of 2.95 m and a trunk capacity of 441 liters. Standard features included a panoramic sunroof with electric operation, a dual-zone digital air conditioning system, electrically adjustable driver's seats, 19-inch wheels, and an electrically opening tailgate.
In terms of technology, the vehicle featured a 17.7-inch multimedia center integrated with Google (Google built-in) and navigation specific to electric vehicles, in addition to native Wi-Fi connectivity, OnStar services, and integration with the myChevrolet application. It is worth noting that the combustion engine version of the Equinox remains available for sale in the country.
