The prices for the Apple Music and Apple One services have been adjusted in Brazil and other nations, a change attributed to the increase in content licensing costs offered on the streaming platforms.
With the adjustments, the individual plan for Apple Music will now cost R$ 23.90 per month. Regarding Apple One, the individual plan maintained its previous value, remaining at R$ 42.90 monthly.
Apple informed that these adjustments are a consequence of increased expenses for licensing the content made available on the streaming services. The new prices are already active for all users subscribing to the service for the first time. Current subscribers will have the updated prices applied only in their next billing cycle.
Analyzing the new Apple Music prices in Brazil, it is noted that the last price adjustment occurred in 2022. Furthermore, to attract new customers, the service offers a free first month of subscription for new users.
Apple One, which aggregates various services such as Apple TV, Apple Arcade, iCloud+, and Apple Music, has had its prices revised. It is relevant to mention that although Apple One underwent an adjustment in May 2025, the individual plan did not see a price change at that time, nor at this moment. Similar to Apple Music, new Apple One subscribers also have the option to enjoy the first month free of charge.
Regarding Apple Music, there are speculations that it may introduce a free plan, following the model adopted by competitors such as Spotify and Deezer, but this possibility remains only in the rumor stage.
Apple has implemented a price adjustment for Apple Music and also increased the cost of certain Apple One plans. The new prices are already active in the United States, and according to the company, this change reflects increased licensing costs.
With the update, the individual Apple Music plan in the United States saw an increase of $1, rising from $10.99 (equivalent to R$ 56.35) to $11.99 (R$ 61.48) monthly. The student plan also saw its price rise, from $5.99 (R$ 30.71) to $6.99 (R$ 35.84).
The family plan received a more significant adjustment, increasing from $16.99 (R$ 87.12) to $19.99 (R$ 102.50) per month. Besides the US, Music Business Worldwide reported that prices were modified in the UK and several European countries, although Apple did not specify which nations were affected.
In Brazil, the current prices for Apple's streaming service are R$ 23.90 for the individual plan, R$ 40.90 for the family plan, and R$ 12.90 for the student plan. This represents the first price increase for Apple Music since October 2022, when Apple also revised the prices for Apple TV Plus and Apple One. Additionally, the company is raising the costs of AppleCare Plus subscriptions for devices such as Macs and iPads.
In addition to the music service, some Apple One packages, which consolidate several company services into a single subscription, also had their prices raised in the United States. According to MacMagazine, the Family plan now costs $27.95 (R$ 143.31) monthly, while the Premier plan reached $39.95 (R$ 204.84) monthly; both saw an increase of $2 (R$ 10.26). The Individual plan maintained its cost at $19.95 (R$ 102.29) per month.
Apple One prices in Brazil are set at R$ 42.90 (Individual), R$ 64.90 (Family), and R$ 104.90 (Premier).
The increase imposed by Apple occurs in a scenario where other music providers are also raising their rates. Recently, Spotify adjusted the price of its Premium subscription in the United States, moving from $11.99 (R$ 61.48) to $12.99 (R$ 66.61) monthly. Parallel to these changes in the streaming sector, segment data indicates growth in CD sales in the United States.
