OpenAI has introduced a new methodology to measure the return that artificial intelligence generates within companies. This proposal aims to replace conventional adoption indicators, such as the number of users or licenses purchased, with an analysis focused on the work that was effectively completed.
The company argues that AI performance should be evaluated by the ratio between the value generated and the cost required to obtain reliable results. The scope of this evaluation is not limited only to the processing cost of the models but covers all effort expended until a task is successfully completed.
According to OpenAI, the technological advancement of AI depends on four fundamental pillars: the volume of useful work executed, the cost associated with each result obtained, the ability to produce reliable answers, and the potential to increase these gains as usage intensifies.
The discussion about the return on AI investments gains a new dimension with the suggestion of a metric called 'useful intelligence per dollar.' This concept aims to determine whether the resources invested in AI are actually providing tangible benefits to professionals and corporations.
OpenAI emphasizes that focusing solely on technical aspects, such as the cost per processed token, does not reflect the total economic impact of the technology. A more accessible model may require more attempts, human revisions, and time to achieve a satisfactory outcome, whereas a more sophisticated solution may complete the same activity in a single execution.
The company maintains that the most relevant indicator is the total cost incurred to complete a task with adequate quality. This calculation must incorporate various elements, such as computational processing, employee contribution, necessary corrections, and rework until the result is ready for use.
The initial evaluation process would involve identifying a specific activity within an organization and clearly defining what constitutes its successful completion. For example, in support teams, the metric could be linked to resolving customer issues; in engineering, it could correspond to code modifications validated in tests; and in legal sectors, it could involve contract review done correctly within the stipulated timeframe.
OpenAI illustrates with the case of a financial team responsible for preparing a projection analysis meeting. In this scenario, AI can assist in locating updated data, organizing information, comparing changes, reviewing spreadsheets, and preparing materials, freeing up specialists to focus more on interpreting findings and making strategic decisions.
Additionally, the company points out that different models meet varied demands. It states that an architecture with multiple options allows for the selection of more agile solutions for simple tasks or the use of more advanced models when complex activities require greater reasoning power.
OpenAI also mentioned the launch of GPT-5.6, which was presented with three modes of use: Sol, characterized as the highest capacity model; Terra, focused on balancing performance and cost; and Luna, aimed at speed and economy. According to the company, the choice of model should be guided by the efficiency in completing the task, and not merely by the unit value of each processing.
Reliability emerges as another crucial aspect in this evaluation. OpenAI indicates that AI implementation tends to progress in stages: initially as a content creation tool, then as a data analysis resource, and subsequently as a system capable of executing phases of processes under human supervision.
To monitor this progression, the company suggests tracking three possible indicators: deliverables ready for use, responses requiring adjustments, and situations where human intervention is necessary to finalize the activity.
More reliable systems contribute to reducing the time spent on verification, corrections, and task repetition. However, expanding AI usage requires prior delineation of boundaries, specifying which data is accessible, which systems can be altered, and when human approval must be obtained.
OpenAI emphasizes that tools intended for the corporate environment must integrate technical competence with robust mechanisms for security, privacy, regulatory compliance, and management. This structure would allow the expansion of artificial intelligence access to vital processes without compromising organizational control.
The last dimension analyzed by the company is the capacity to generate greater value as usage increases. To achieve this, companies must track the quantity of tasks completed with quality, the costs involved, and the average price of each result over time.
In OpenAI's view, advances in infrastructure, more efficient models, improved processing systems, and product enhancements can raise the return obtained per unit of investment. The company establishes this cycle as a continuous sequence: more efficient infrastructure drives research, research generates superior models, models refine products, and products promote greater adoption.
Finally, OpenAI concludes that artificial intelligence should be examined by its ability to expand meaningful work, support decision-making, and free professionals for activities that depend on human judgment, creativity, and experience.
Researchers announced the first confirmation of an atmosphere on a rocky planet located in the habitable zone of a different star. This advance represents a significant milestone in the search for worlds with the potential to host life.
For decades, scientists have dedicated efforts to identifying planets with conditions favorable for the emergence of life, searching for celestial bodies with characteristics analogous to Earth. Although habitable zones have been mapped in various stellar systems and over six thousand exoplanets cataloged, none until now had gathered the complete set of terrestrial requirements.
For known life to thrive, a planet must possess a rocky structure, exhibit liquid water on its surface—which implies a moderate temperature—and, crucially, be capable of retaining an atmosphere. This gaseous layer is vital as it regulates the climate, protects the surface from radiation, and sustains the conditions necessary for biological existence.
The situation changed with the detection of a rocky planet with an atmosphere in the habitable zone of another star. This achievement was made by researchers from Harvard University and published in the scientific journal Science on July 16. It is important to note that although no life has been found on the planet, the essential elements for its emergence have been identified.
The object studied is the exoplanet LHS 1140 b, which was discovered in 2017. It orbits a red dwarf, located approximately 48 light-years from Earth, within its habitable zone. Red dwarf stars are notorious for emitting intense radiation and destructive flares, but the specific star in this system proved to be less active, allowing the planet to conserve its gaseous layer.
Atmospheric detection was made possible by the use of a theoretical model created by Collin Cherubim, the lead author of the study. This model projected the composition of the planet's atmosphere, suggesting that LHS 1140 b possessed an upper atmosphere rich in helium, which would be gradually escaping into space. To validate this prediction, the team employed the WINERED spectrograph, an instrument that confirmed the presence of this escaping helium around the planet, thus proving atmospheric retention.
David Charbonneau, head of the Department of Astronomy at Harvard University, commented that Collin predicted the helium atmosphere after analyzing known planets, organized observation time with telescopes, collected the data, and that the detection was considered statistically robust.
According to the study, this atmosphere may have been present for more than three billion years. However, there are important distinctions between LHS 1140 b and Earth; the exoplanet is larger, more massive, and colder. Additionally, it completes an orbit in only 25 days and exhibits synchronized rotation, keeping one side always facing its star.
The researchers now plan to investigate the composition of this atmosphere in detail and search for other signs of habitability, such as the possible existence of liquid water on the surface. The model developed by the team will also be applied to the study of other exoplanets.
Last Friday (17), the office of the San Francisco city attorney sent formal notifications to both Apple and Google. The objective was to demand the removal of thirteen face-swapping applications linked to the creation of artificially generated nudity images without the consent of the people depicted.
The municipal action specifically targets tools that use artificial intelligence to modify individuals' photographs, resulting in sexualized material. According to the city hall, these digital platforms profit from such services through payments made within the applications themselves.
This initiative arises after investigations revealed that applications initially presented as simple image editors could be used in the production of sexually explicit deepfakes. The victims most affected by this type of content are women and girls.
The letters addressed to the two tech giants were signed by San Francisco City Attorney David Chiu. He emphasized that generating intimate images without permission constitutes an illegal and harmful practice, requiring Apple and Google to prevent the use of their digital ecosystems to facilitate abuse.
The city representative also requested that the companies terminate any business relationships with developers responsible for these types of applications. Furthermore, the demand extends to the payment systems of the virtual stores, where the companies receive part of the revenue generated by this software.
Both Apple and Google stated they have strict guidelines against pornography, harassment, and any abusive content on their respective platforms. Apple communicated that it has removed three of the applications pointed out by the city and has already begun the process of suspending the accounts of the involved developers. The company warned that other creators may also be excluded if they do not correct the detected infringements.
For its part, Google announced the removal of hundreds of applications containing 'nudification' features for violating its policies. The company also reported suspending similar tools and implementing restrictions on search terms related to this service within the app store.
The surveys cited in the municipal investigation indicated that the problem is not limited only to applications clearly labeled as artificial nudity tools. The studies discovered face-swapping programs that, despite being presented as common editing features, enabled the creation of sexualized images without effective protections.
A survey mentioned in the text identified hundreds of face-swapping applications available on the Apple and Google stores. A considerable portion of these programs allowed the creation of nude montages, even if they were not officially advertised for that purpose.
This proliferation of tools occurred parallel to the advancement of generative artificial intelligence systems, which significantly reduced the technical complexity required to produce realistic fake images. Experts cited in the article noted that just one reference photo and a few commands are enough to generate this type of content.
The City of San Francisco declared that it will continue to evaluate legal actions against companies that allow the circulation of these tools. The stated purpose of the agency is to force the platforms to improve their analysis mechanisms before making new applications available.
Xiaomi announced the introduction of the Watch S5 46mm to the Brazilian market. This new smartwatch is designed to meet users looking for advanced health functionalities, physical activity monitoring, and integration with other devices.
The official launch in the country is scheduled for July 27, 2026. The smartwatch features a 316L stainless steel finish and has a 1.48-inch AMOLED screen. The manufacturer emphasizes that the product combines refined aesthetics with high autonomy, allowing greater user freedom away from power sources.
Initially, the Watch S5 46mm will be available in Black and Silver colors, priced at R$ 2,599.99, and will be sold through Xiaomi's virtual stores in Brazil, authorized resellers, and physical points of sale.
Developed with a 316L stainless steel structure, the device weighs approximately 46 grams without the strap and has a thickness of 10.99 mm, aiming to provide comfort during prolonged use. On the front, there is a 480 x 480 pixel AMOLED panel, capable of reaching a maximum brightness of 2,500 nits. Xiaomi noted that the screen bezels have been reduced to 2.6 mm compared to previous generations, and the device has water damage protection.
A strong point of the model is its energy durability. The 815 mAh Xiaomi Surge battery guarantees up to 21 days of operation with light use, about 14 days with normal use, and up to nine days when the Always-on Display feature is active.
The watch is equipped with an updated sensor to track heart rate and blood oxygen levels. For this, it employs a set composed of four LEDs and four photodetectors, using proprietary Xiaomi algorithms to interpret the collected data. Internal company tests indicate that the system can achieve an accuracy of up to 98.4% in heart rate monitoring. Additionally, it monitors blood oxygen levels, stress, and sleep patterns, also offering guided breathing exercises.
For athletes, the Watch S5 46mm supports over 150 sports modes. It uses dual-band GNSS and five satellite systems to ensure accurate route tracking, even in areas with potential signal interference. An enhanced cycling feature allows the smartphone to function as a cycle computer, displaying data such as speed, distance, heart rate, and elevation gain. The watch is also compatible with Bluetooth power meters and can transfer heart data to other equipment.
The smartwatch operates on the Xiaomi HyperOS 3 operating system, which enhances communication between the watch, phone, and other smart devices from the brand. Features include controlling the phone camera, locating the device, managing headphones, and synchronizing health and training metrics. Integration with Xiaomi Home enables direct control of compatible smart products via the watch. In terms of compatibility, the model has 5 ATM water resistance and works with Android phones version 8.0 or higher and iPhones with iOS 14.0 or later.
