Chwayita Momoza, a student at the University of KwaZulu-Natal (UKZN), has been selected to represent South Africa at the Middle East, Pakistan, and Africa Student Entrepreneurship Competition (MEPA).
Competition Details and Achievements
The competition is scheduled to take place in Cape Town from July 27 to 28 and will bring together over twenty leading student entrepreneurs from these regions. Participants aim for a chance to advance to the final global stage.
Momoza, who is a co-owner of an online furniture store, passed three previous stages of the competition: the university, provincial, and National GSEA South Africa competition before reaching MEPA. She noted that receiving the national invitation and being chosen as one of two South Africans to participate in MEPA were unforgettable moments, confirming her diligent work in developing her furniture business alongside her studies.
Education and Business Model
While pursuing a Bachelor of Science in Computer Science and Information Technology, Momoza emphasized that her studies taught her strategic thinking and the creation of scalable systems. She explained that the skills acquired during her education directly influence the management and growth of her business, including data analysis, improving operational processes, understanding digital platforms, and e-commerce.
Originally from Matatile in the Eastern Cape, Momoza noticed a gap in the South African online furniture market. She founded the company to solve common customer problems such as unreliable delivery, inconsistent quality, damaged goods, and poor after-sales service, while creating a modern and reliable furniture brand.
Company Operations
The company operates on a hybrid model, combining local manufacturing, international sourcing, and e-commerce, and currently employs seven staff members. Momoza manages strategy, branding, marketing, operations, logistics, customer experience, and business development, ensuring quality products and exceptional customer service. The business, launched in July 2025, is only one year old but has already achieved significant growth: expanding its product range, opening its first warehouse complex, strengthening quality control processes, and earning over 700,000 Rand in revenue.
Prospects and Support
Momoza is participating in the MEPA competition due to its reputation as a platform that brings together the world's most promising young entrepreneurs. She sees the competition as an opportunity to test her business internationally, receive mentorship from experienced entrepreneurs, and grow both personally and professionally. She anticipates valuable mentorship, international exposure, and access to global business networks provided by the competition.
Dr. Norma Zondo, Executive Director of Corporate Relations, congratulated Chwayita on her achievement. She stated that the student's participation in the competition among the world's most promising young entrepreneurs is a source of pride for the University, as Chwayita's journey reflects the creativity, resilience, and entrepreneurial spirit that UKZN strives to cultivate.