Marcopolo Motorhome launched the NOMADE On The Road program in Vitória (Espírito Santo state) to introduce NOMADE—the first motorhome designed and manufactured by the Gauchan manufacturer's new division. This model is intended to set a new standard in the national market as it is a fully integrated 4x4 vehicle built from the factory, rather than being a modification of vans or trucks, as is common in the country.
Following the phase in Espírito Santo state, the tour will continue in the Southern region, the dates and cities of which have not yet been determined. According to launch data, prices start at approximately 1.65 million reais and can exceed 2.6 million reais depending on the configuration. This move aligns with the growth of the Brazilian motorhome market, which, according to Sebrae for 2025, is expected to grow by 6.3% to 11.2% annually in the coming years.
Demand for such vehicles is stimulated by families, youth, and digital nomads who seek greater autonomy for travel and remote work. Alexandre Cruz, CEO of the division, stated: 'NOMADE On The Road represents not just a product demonstration, but the beginning of Marcopolo Motorhome's national presence.'
The first units of NOMADE began delivery in May, and production is expected to increase throughout the year. In addition to being originally conceived as a compact integrated motorhome—a category gaining popularity in the US and Europe—the model has already received recognition, winning the Brasil Design Award for its innovation and aesthetic concept.
The vehicle is designed for off-road use and is equipped with 4x4 with low range, a Cummins F3.8 engine with 175 hp and 61.2 kgf·m of torque, and an Allison six-speed automatic transmission. The base is a specialized motorhome chassis with a total gross weight of 9.2 tons, 17.5-inch steel wheels, and 235/75R all-season tires. To assist the driver, there are 360° cameras with DVR, electronic mirrors with cameras, and a Victron energy management system, which includes lithium batteries ranging from 200 Ah to 800 Ah and flexible solar panels generating up to 1,050 W.
With dimensions of 7.50 m in length, 2.36 m in width, 3.18 m in overall height, and 1.95 m in internal height, NOMADE is designed for efficient space utilization. A key feature is the slide-out section, which increases usable area to 16 m² when parked. Inside, there is a bedroom with custom furniture, a bathroom with a single-lever shower cabin and a separate toilet, a living room with a sofa area that transforms into a bed, a 24V inverter air conditioner, a panoramic roof, and LED lighting with indirect light in the ceiling and around the perimeter.
The adventurous nature of the model is highlighted by details: a front winch with a lifting capacity of over 9 tons, a rear tow hitch with a maximum towing capacity of 11.8 tons, a front snorkel, a folding ladder, and a full LED lighting kit with fog lights. NOMADE also offers ample luggage space, including a closed compartment at the rear capable of holding a small motorcycle or several bicycles, as well as an outdoor kitchen with a stove and sink, and equipment for long trips, such as a diesel heater and underfloor heating.
Anant Goenka, President of Ficci and Vice-Chairman of RPG Group, believes that economic growth continues to be supported, especially after oil prices have decreased. He told TOI that trade agreements are a positive factor, and industries should now leverage this opportunity.
In his assessment, overall demand remains strong, and growth is maintaining a good trajectory. Despite the impact of inflation, the positive momentum observed after the implementation of GST 2.0 continues, showing an increase of 3-4% compared to previous baselines. Although there is an expected impact on margins, it will be uneven. Sectors that have shown good momentum include the automotive industry, the banking sector, and telecommunications, while IT remains under pressure.
The manufacturing sector is experiencing margin stress, which may extend into the second quarter due to inventory issues. Regarding uncertainty related to US tariffs, Anant Goenka noted that while Section 301 tariffs can reach 10-12%, these are important relationships, and they are cooperating closely. He emphasized that the final stage of discussions is underway, and competitive advantage is key.
The entry into force of the Free Trade Agreement between the UK and India on Wednesday opened new opportunities, and other similar deals are planned. Goenka stated that the potential is very large because many B2B partnerships have been established, and intensity will increase as these agreements are implemented. He added that the industry must focus on building relationships and improving quality to turn these agreements into tangible actions. He noted that the share of UK imports in the country is small, creating huge opportunities in various sectors such as textiles and footwear.
Regarding government concerns about increased production capacity, he reported that private capital expenditure last year was around 6 lakh crore rupees, and investments are continuing. He also mentioned that in his own company, plans for 2028-2029 are already being executed because demand exceeds supply, and the company plans significantly more capital expenditure than initially projected. Finally, concerning concerns about dumping from China, he acknowledged the existence of excess capacity, particularly in China, and the observed rise in dumping, noting that DGTR has been able to establish injury in some sectors, but many recommendations were not adopted or rejected.
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