Google reformulates Images to focus on visual discovery and adds AI image creation

Google Photos has introduced a new Artificial Intelligence-based video editing capability called Video Remix. This tool allows for the transformation of short clips using various pre-configured effects, enabling changes to backgrounds and scene lighting.

Availability and Tool Structure

The feature operates using the Gemini Omni model and is already being made available to subscribers of the Google AI Plus, Pro, and Ultra plans in specific regions, including Brazil. This addition is part of a broader Google Photos strategy focused on AI integration, incorporating video editing functionalities common in other applications, such as CapCut.

Video Remix offers adjustments to visual aspects such as light, background, or style, through ready-made definitions within the application. However, the functionality has certain restrictions: it only works with videos up to 60 seconds, requiring the user to select a segment of 1 to 10 seconds for editing. Furthermore, files must have their backup completed in Google Photos, and processing requires an internet connection, as it occurs in the cloud. Corporate and school accounts from Google Workspace are excluded from access to this tool.

How to Use Video Remix

The editing process is simplified and accessible through the Create tab in Google Photos, where the company concentrates its AI editing tools. To begin, the user must choose a template, select a video already backed up in Google Photos, and then specify the segment to be modified.

There are three main categories of editing available. The Reimagine option allows replacing the original scene of the video with AI-generated environments, such as a cafe or a beach at sunset. Filters are used to modify the scene lighting, simulating effects like soft glow or 'golden hour.' Additionally, there are artistic styles that drastically alter the clip's aesthetic, offering options inspired by watercolor, oil painting, anime, and sketchbook drawings. It is important to note that in this feature, it is not possible to insert custom commands (prompts); for that, the user must resort to the 'Create video' option directly in the Gemini app. The tool supports 9:16 or 16:9 aspect ratios, and recordings in other formats can be automatically centered and cropped by the application itself. All material generated or edited by Google carries a digital watermark known as SynthID.

Details about Gemini Omni

Gemini Omni constitutes a set of generative AI models developed by Google, focusing on video creation and manipulation. This model was designed to integrate multiple types of input data—including audio, image, text, and video—to produce new clips based on these references. Its objective is to understand the context of the scene to enable more intuitive edits, such as changing the background, altering the visual style, or animating photographs.

Creators and editors will receive a new way to find out how users discover their content through the Google search engine. The company has implemented a feature in Search Console that reveals which specific search queries drive users to profiles on social networks such as Instagram, TikTok, X, and YouTube.

Platform Properties Feature

This new tool, called 'platform properties,' will be integrated into Google Search Console. It will allow tracking of keywords that direct users to social media pages. With this data, authors can identify topics generating the most interest and understand which searches help attract an audience to their digital channels. The goal is to consolidate information from various points of presence into a single space.

Analyzed Platforms and Goals

Among the platforms that can be analyzed are Instagram, TikTok, X, YouTube, as well as other content related to creators' digital presence. This initiative is part of the company's efforts to turn search into a central hub for monitoring online presence. Previously, in June, Google already allowed major authors and editors to register their own profiles in search with links to other networks and highlighting videos from TikTok and Instagram.

Expanded Capabilities for Creators

The new resource now adds information on how audiences discover these posts. The tool is also useful for specialists working with multiple digital channels, including those without their own website. Google emphasized that 'content creators and editors use various channels besides their own websites to reach their audience.'

Availability of the New Tool

According to the company, understanding how different content formats are discovered has become particularly important amid the rise in search queries related to videos, opinions, and materials published on various services. In an official statement, Google explained that 'as people search for original sources and diverse content formats, we want to make it easier for site owners and creators—including those without their own website—to get a consolidated view of how all their content is discovered in Search.' The platform properties feature will be gradually available over the next few weeks, allowing authors and editors to better control how their publications reach the public.