TwelveLabs has successfully raised $100 million in a Series B round to accelerate the development of its artificial intelligence platforms. The investment was co-led by NEA and NAVER Ventures. Amazon, Radical Ventures, Korea Investment Partners, Index Ventures, Quadrille Capital, and Red Bull Ventures also participated in the round.
Expansion and Company Goals
This round increases TwelveLabs' total raised capital to nearly $150 million. The funds will be allocated to research, product development, and international expansion. The company plans to open new offices in New York and London, as well as strengthen existing centers in San Francisco and Seoul.
Founded in 2021, TwelveLabs creates AI models that analyze existing video content rather than generating new video. According to the company, this allows organizations to find significant information within vast video archives that are difficult to review using traditional methods.
Video Analysis Technologies
Unlike AI companies focused on video creation, TwelveLabs specializes in helping organizations understand existing recordings. Their technology is designed for industries with large video archives, including government bodies, advertising, media, sports, and security sectors.
The company's Marengo model transforms speech, sounds, movements, and visual events into searchable information. The second model, Pegasus, structures this data, enabling the identification of relationships, timeframes, and events in long recordings. Jae Lee noted that the company's long-term advantage lies in creating an intelligence layer that extracts valuable knowledge from video, instead of relying solely on increasingly common AI models.
Partnership with Amazon
One of the key outcomes of this round was the formal establishment of Amazon Web Services as TwelveLabs' preferred cloud provider following its participation in the funding. This partnership means that future AI models will be optimized for AWS Trainium chips before widespread deployment. The Marengo and Pegasus models are already available through Amazon Bedrock, as well as via TwelveLabs' proprietary API.
Industry observers are increasingly viewing such investments as strategic collaborations with cloud providers, rather than just venture capital deals. Cloud providers thus secure long-term infrastructure clients, supporting complex AI computational tasks.
Growth and Market Demand
NAVER Ventures also reached a significant milestone with this investment. The firm launched its Silicon Valley division in 2025, and TwelveLabs became its first portfolio company, subsequently co-leading this latest funding round.
Over the past year, TwelveLabs has significantly expanded its operations: its staff grew from fewer than 60 employees to approximately 178 people. The company now serves clients in public administration, corporate business, media, entertainment, and security sectors. The demand for AI-powered video search continues to grow as organizations seek practical applications beyond content generation.
The new funding will support further research in San Francisco and Seoul, and expand the company's client base in Europe and North America. Furthermore, the company intends to strengthen its platform for enterprise clients who require complex video analysis at scale. TwelveLabs follows a different strategy than video generation tool companies, helping organizations transform video into actionable information to support decision-making and improve operational efficiency.