Xiaohongshu, also known globally as RedNote, has established itself as one of the central digital platforms in China, integrating features for sharing videos, images, and lifestyle suggestions. This application has begun to exert direct influence on travel and business decisions related to tourism in the Asian country.
In 2025, the social network boasted over 350 million monthly active users. Its relevance notably increased after attracting users from TikTok in the United States, amid discussions about potential restrictions on the app in that territory. Simultaneously, Xiaohongshu intensified its presence in the Chinese tourism sector, promoting destinations and experiences shared by its own users.
The platform's development is occurring as Xiaohongshu prepares for a potential Initial Public Offering (IPO) on the Hong Kong Stock Exchange as early as 2026. This move underscores the expansion of a service that has become a reference point for young travelers seeking recommendations on locations, gastronomy, and activities suggested by other internet members.
Originally conceived as a channel focused on lifestyle content, Xiaohongshu has taken on a role analogous to a digital catalog of experiences. Users publish live streams, photos, and videos, building a vast network of recommendations that shapes choices about where to stay, what to consume, and where to take photos.
A noticeable effect of this change is seen in so-called 'daka' spots, locations considered unmissable for visitors wanting to capture their photos. In Shichahai, a historic area of Beijing, the flow of tourists interested in replicating images seen on the platform has increased considerably. This rise in demand has also altered local economic dynamics, leading photographers to offer portraits in traditional attire for those intending to post the images on the application.
During a recent visit to the area, 18-year-old photographer Li Geng charged ten yuan per portrait, while other professionals competed for clients using the audience they had built on the social network. Speaking to AFP, Li mentioned that competition among photographers has intensified due to the large number of followers some professionals have on Xiaohongshu, allowing them to attract clients through the platform. She cited a competitor who had forty-five thousand followers and practiced lower prices.
The app's impact mirrors the growth of domestic tourism in China. Data provided by the Xinhua agency indicates that the country recorded six point five billion domestic trips in 2025, a 16% increase compared to the previous year. Concurrently, Xiaohongshu's user base grew from 300 million in 2024 to 350 million monthly active users in 2025, according to data analysis company Qiangua.
The platform's influence has also directed visitors to cities that previously had lower tourist recognition. An example is Zibo, in Shandong province, which gained prominence after videos about its cheap and seasoned skewers went viral on the network. Student Mina Chen, 20, used recommendations from other users to plan a trip to Beijing with her sister, telling AFP that the application had become indispensable in her trip planning.
For Ming Yii Lai, senior strategy consultant at Daxue Consulting, Xiaohongshu has consolidated itself as a primary source of inspiration for young travelers. The specialist told AFP that many of these young people consult the platform first when looking for destination ideas. Despite this advancement, the popularization of locations featured on the app has also created problems. The sudden increase in visitors to certain spots and the dependence of businesses on the social network's reach are pointed out as negative consequences of this influence.
Additionally, sponsored recommendations from restaurants and tourist attractions have drawn criticism when the actual experience of visitors did not match the expectations created by the posts.
RedNote's international projection gained momentum in 2025 when American users migrated to the platform during the possibility of a TikTok ban in the United States. These new users were nicknamed 'refugees' of the Chinese application. Outside of China, the network also began attracting Mandarin speakers in nations such as Malaysia and Singapore. Singaporean retiree Ernest Phua told AFP that he used the application to plan trips to Canton and Yunnan, seeking information in Chinese about travel strategies and local recommendations.
According to Phua, the platform offers a daily view of China from the perspective of its residents themselves. He told the French agency that if one wants to understand what life is like in China and discover what residents like to do, eat, and visit, Xiaohongshu has vast content.
The app's influence has reached even details of individual experiences. Meng Jiaxuan, 20, informed AFP that she researched on Xiaohongshu even the poses used in a photoshoot with traditional costumes, considering the platform her main research tool for various topics.
Beyond user expansion, Xiaohongshu is preparing for an Initial Public Offering (IPO) on the Hong Kong Stock Exchange. This operation, according to outlets like The Wall Street Journal, is expected to be conducted confidentially, as the company has not yet issued an official statement on the matter.
The draw for Quina contest 7067 took place on Thursday night, the 16th, at 9 PM. The prize associated with this draw was estimated at R$ 6.9 million.
The numbers drawn in contest 7067 were: 05, 08, 18, 25, and 55. Although the report indicated that accumulation results and winners would be released shortly, it provided information about past draws.
The result of the previous contest, 7066, which occurred on Wednesday, the 15th, was 12, 14, 30, 47, and 76. The next scheduled draw is number 7068, expected on Friday, July 17, 2026.
The ten most recent results from Quina draws were listed, including:
The process to redeem a Quina prize varies depending on the amount. For gross prizes up to R$ 2,428.79, redemption can be done at any accredited lottery house or at Caixa branches. Online bettors also have the option to transfer the amount to Mercado Pago.
If the gross prize is equal to or greater than R$ 2,428.80, payment must be made exclusively at Caixa branches, requiring the presentation of the original identity document with CPF and the winning bet receipt. Amounts of R$ 10,000.00 or more are paid within two business days after presenting the document at the Caixa branch.
Quina draws occur six times a week, from Monday to Saturday, always at 9 PM Brasília time. Bets must be placed by 8 PM on the day of the draw.
To play, simply mark five numbers out of the 80 available on the ticket, with the minimum bet being R$ 3. The bettor wins prizes by matching from two numbers (duque) up to five drawn numbers, and can choose more numbers to increase their chances.
It is possible to follow the draws live through Caixa's profiles on YouTube and Facebook.
The draw for Lotofácil contest 3737 took place on Thursday night, the 16th, at 9 PM. The prize associated with this draw was estimated at R$ 10 million.
The officially drawn numbers in contest 3737 were: 02, 03, 05, 06, 08, 09, 11, 12, 13, 14, 15, 17, 22, 23, and 25.
Although immediate disclosure regarding accumulation or winners was not available at the time of publication, the text provided data on previous and future draws.
The result of the previous contest, 3736, held on Wednesday, the 15th, consisted of the numbers: 03, 04, 06, 07, 08, 09, 11, 12, 14, 17, 18, 19, 21, 22, and 23. Furthermore, the last ten results were listed, covering contests from 3727 to 3736, with dates ranging from 07/04/2026 to 07/15/2026.
The next scheduled draw is contest 3738, expected to take place on Friday, July 17, 2026. Regarding bets, the ticket has 25 available numbers. The minimum bet consists of selecting 15 numbers, costing R$ 3.50, while choosing more numbers increases the chances of winning. The largest allowed bet is for 20 numbers, valued at R$ 54,264.00. It is also possible to participate in pools with stakes starting from R$ 6 to increase winning probabilities.
The process for redeeming a Lotofácil prize varies according to the gross amount received. For prizes up to R$ 2,428.79, redemption can be done at any accredited lottery house or at Caixa branches. Online bettors also have the option to receive this amount via transfer to Mercado Pago. If the prize is equal to or greater than R$ 2,428.80, payment must be made exclusively at Caixa branches, requiring the presentation of the original identity proof with CPF and the winning bet receipt. For amounts of R$ 10,000.00 or more, payment takes up to two business days after the documentation is delivered to the Caixa branch.
The district administration reported that reconstruction work has started on a section of Kartatal Street in the Chilanzar district of Tashkent. This project is aimed at creating a modern public space focused on tourism development.
The Governor of the Chilanzar District, Saidkakhhor Kholkhujaev, personally inspected the progress of construction and repair activities. During the visit, special attention was paid to the quality of the work being performed, as well as compliance with urban planning norms and the new design code.
According to the district administration, the main objective of this project is to form a comfortable urban environment for both the residents of the capital and the city's guests.
