The Brazilian motorcycle market concluded the first half of 2026 maintaining leading brands, but showing significant changes in the distribution of market share among manufacturers. According to data provided by the National Federation of Automotive Vehicle Distribution (Fenabrave), Honda maintains its dominant position in the sales ranking, despite suffering a reduction in its market share. However, the total sales volume increased for most major brands.
Although Honda and Yamaha remain firmly in the top two positions of the sales ranking, both recorded percentage losses compared to the previous year. These losses were notable against the growth of manufacturers such as Shineray, Mottu, Avelloz, Bajaj, and Haojue. This scenario reinforces a trend of concentration in the market among Japanese giants, even with strengthening competition.
Honda solidifies its dominance mainly thanks to the CG 160 model. This model was registered with 260,248 units in the first half of 2026, securing over 56% of the share in the City category, 22.16% of the total motorcycles, and remaining the best-selling in the country. The manufacturer also leads other important segments, such as the Biz in Scooters/Cubs and the NXR 160 Bros in the Trail category.
In parallel, there has been a steady advance by several Asian brands. Shineray expanded its share from 5.73% to 6.27%, securing the third position in the ranking. Bajaj, an Indian manufacturer, showed a significant proportional increase, raising its share from 1.13% to 1.53%. Yamaha, which maintained second place, saw its share drop from 14.13% to 13.70%, but also increased its sales, registering 160,937 units this semester, compared to 145,412 in 2025.
Royal Enfield, despite representing less than 1.5% of the national market, exerts strong influence in specific segments. The Hunter 350 was the best-selling custom bike in Brazil during the semester, with 4,139 units sold and over 25% share in this category. Other highlighted models include the Super Meteor 650, Meteor 350, Classic 350, Shotgun 650, Bear 650, and Classic 650. In the big trail segment, the Himalayan 450 maintained the lead, surpassing models like the Honda NX 500, BMW R 1300 GS Adventure (GSA), and Triumph Tiger 900.
While Royal Enfield dominates customs, Bajaj strengthens its presence in the naked segment. The Yamaha MT-03 leads this category with 4,645 units sold, but the Dominar D400 is close behind, with 4,254 registrations. The crucial point is the presence of the Indian manufacturer in the ranking: four out of the top seven models in the category belong to Bajaj, with the Dominar and NS lines consolidating the brand's strategy in Brazil.
The City, Scooter/Cub, and Trail/Fun categories continue to account for the majority of registrations in the country, driven by daily use, work, and delivery services. In contrast, segments such as Custom, Maxtrail, Sport, and Touring represent a smaller portion of the market, although they are the scene of many innovations and disputes between medium and high-cylinder manufacturers.
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Trump Media & Technology Group announced on Thursday, the 16th, the launch of a new service aimed at the financial market. This tool will allow users to access in real time posts from high-reach profiles on Truth Social, including President Donald Trump's account.
The service, named Truth API, will be offered to institutional clients, such as high-frequency algorithmic trading firms, starting next month. The company's strategy aims to monetize the influence of the president's statements on a social network increasingly monitored by investors.
The company mentioned that some users have already pre-registered. The main objective is to reduce the time lag between a message being published and when it is received by financial operators. However, Trump Media did not specify the subscription cost nor detail the speed difference compared to standard access.
This initiative comes in a context where Donald Trump's posts on Truth Social have gained great importance for the markets. Since his return to the Presidency in 2025, the executive chief's statements on public policy issues have generated immediate responses in financial assets.
The company noted that investors needed to continuously follow the presidential account on the platform, as announcements regarding trade tariffs and international negotiations directly impacted stock and contract prices. One example cited was during the conflict between the United States and Iran, when the president's messages about peace dialogues affected oil futures behavior.
The new system mirrors a practice already established in the financial sector, where corporations pay for social media APIs to obtain data with a few milliseconds advantage over public access. Trump Media intends to extend this agility to market participants interested in the posts of prominent figures on Truth Social.
Donald Trump's account is the most followed on the platform, boasting 12.9 million users. According to data provided by the company itself, his sons, Donald Trump Jr. and Eric Trump, also have considerable audience on the network. Furthermore, the president holds about 41% of Trump Media shares through a revocable trust, according to FactSet records.
This launch constitutes another attempt by the company to diversify its business beyond the social network. Since its IPO in 2024, the company has explored other areas, such as a streaming platform, cryptocurrency reserves, and a pending agreement with a nuclear fusion company.
Despite this expansion, Trump Media faces significant financial challenges, accumulating substantial losses and seeking new revenue streams. Kevin McGurn, the company's interim president, stated that the Truth API has the potential to become a relevant recurring revenue source.
At the close of the day, Trump Media shares registered a 3% drop, trading at US$ 9.28. The stock shows a total depreciation of 77% since Trump resumed the presidency last year.
Netflix announced on Thursday, the 16th, a projection for the third quarter of 2026 that fell short of estimates released by The Wall Street Journal. In this scenario, the company is seeking new avenues for expansion beyond conventional subscriber growth. For the period from July to September, the company forecasts revenue of US$ 12.86 billion and diluted earnings per share of US$ 0.82.
This announcement took place in Los Angeles, United States, along with the release of second-quarter results, which were close to analysts' forecasts. After the market closed, Netflix shares dropped by approximately 4%, reaching US$ 71.30. In addition to the change in financial expectations, Netflix communicated that it will modify the frequency of reporting user viewing hours. Starting in January 2027, the audience report will cease to be semi-annual and will become annual, with a greater focus on operating profit and revenue.
In the second quarter, which recently concluded, Netflix generated revenue of US$ 12.56 billion and earnings per share of US$ 0.80, a performance considered aligned with analysts' projections. Among the titles that drove this period were the police drama 'I Will Find You' and the animation 'Swapped'. In a statement directed at shareholders, the company reaffirmed maintaining a stable financial trajectory and being in line with its annual goals.
However, the company faces increasingly fierce competition for public attention, vying for space with large established media companies, various digital platforms, and short video apps. This competition includes groups such as Walt Disney, coupled with the growing domestic use of entertainment by YouTube and the increased presence of mobile platforms like TikTok.
Before the results presentation, Netflix had already lost more than one-fifth of its market value due to investor uncertainty about its ability to increase revenue and acquire new customers. In April, the company had reported having over 325 million paid subscribers and believed there was potential to expand this base. Simultaneously, the company is working on developing new business lines, such as advertising and video games, although these initiatives are still in the initial stages.
The advertising sector represents one of Netflix's main bets. The company maintained its goal of achieving US$ 3 billion in advertising revenue by the end of the year and plans to use live event broadcasts, including extended NFL programming, to attract more advertiser investment. Netflix also reported that user engagement remains positive, with the number of viewing hours growing by 2% in the first half of this year, compared to a 1.5% expansion in the same period the previous year.
