In South Africa, first-time property buyers now have an income exceeding the average income of formal sector workers by 64%, indicating a growing wage gap between those entering the property market and ordinary workers.
Widening Income Gap
This gap has significantly increased over the past four years: the average salary of first-time buyers grew by 15.5% in real terms, while the growth in the average salary in the formal sector was only 2.8%. This data is presented in the July property review by BetterBond, which highlights that housing affordability is directly linked to income levels. The report notes that employers are willing to pay a premium for employees with sufficient skills and experience.
The higher income level comes against the backdrop of rising property prices and increasing borrowing costs for first-time buyers. The average purchase price for such a buyer reached a record R1.4 million in the second quarter of 2026, while average house prices for this group rose by 9% year-on-year, and by 4.5% in real terms.
Positive Market Aspects
Stephan Potgieter, CEO of BetterHome Group Mortgage Origination and BetterBond, stated that stronger purchasing power helped first-time buyers cope with high cost conditions. He believes this is favorable for the property market, as increased income allowed many such buyers to offset rising prices and increased borrowing costs, sustaining demand for homeownership.
Potgieter added that despite slow economic growth, which since 2021 has only slightly outpaced inflation, overall income growth provided important support for future homeowners amid high interest rates. BetterBond data shows that the average income of all homebuyers reached just under R69,000 per month over the 12 months ending in June 2026, despite the general weakness of the economy.
Pressure and Relief for Buyers
Simultaneously, rising interest rates put pressure on mortgage activity. The South African Reserve Bank's decision in May to raise the base lending rate from 10.25% to 10.5% contributed to a decrease in mortgage applications in the second quarter. The year-on-year growth in applications fell by 1.6%, although the application level remained 5.7% higher than two years ago.
Nevertheless, it has become easier for buyers to save for a deposit. The average required deposit for first-time buyers decreased by 29%, falling from R230,000 in March 2024 to R163,000 in June of this year. According to the report, banks also became more lenient with deposit requirements in May and June. Since April, when the average required deposit for all buyers exceeded R300,000, requirements were reduced by 16% for all buyers and by 12% for first-time buyers. Potgieter called this a 'pleasant shift, especially for first-time buyers who may face affordability challenges.'
Acceleration of Housing Price Growth
Despite the pressure from borrowing costs, housing price growth accelerated. Extremely high interest rates limited the average annual growth of housing prices to only 1.5% between the second quarter of 2023 and the first quarter of 2025, resulting in negative growth after accounting for inflation. However, as Potgieter noted, nominal housing price growth has significantly outpaced inflation since then.
Regional housing price data also indicates sustained demand: four regions recorded double-digit annual price growth. Mpumalanga led with a growth of 13.7%, followed by the Western Cape with a growth of 13%. The average house price in the Western Cape reached R2.4 million over the 12 months ending in June. BetterBond economist Dr. Roelof Botha suggested that an improving economic backdrop and lower fuel prices could ease further interest rate hikes. Botha noted that there was much good economic news in June, particularly the drop in fuel prices. He also pointed out that slowing food inflation and lower oil prices could help reverse recent inflationary increases and reduce the likelihood of further rate hikes. The South African economy grew by 1.4% year-on-year in the first quarter of 2026.