General Motors confirmed the discontinuation of the Chevrolet Equinox EV in the Brazilian market. The last units of this all-electric SUV have been sold, and there are currently no plans to import new batches, ending the model's presence in the country less than two years after its launch.
In an official statement, the automaker informed that its future strategy for electric vehicles will focus on other models available in its catalog. GM claims that Chevrolet holds a leading position in the electric SUV segment in Brazil, citing the Spark EUV among entry-level compacts, the Captiva EV in the mid-segment, and the Blazer EV in the large and premium category. This strategic change, according to the company, reflects both the evolution of demand for more affordable vehicles and the preferences shown by the Brazilian consumer.
The analysis suggests that the Equinox EV, which had a premium positioning and was imported, failed to find its desired audience. It was launched in October 2024 with a suggested price of R$ 419,990, a value that quickly increased to R$ 441,190. Due to significantly below-expected sales, Chevrolet implemented a readjustment of R$ 90,200 in August 2025, reducing the cost to R$ 349,990, a price that was maintained until stock depletion.
Sales data corroborates this decision. Up to the period of 2025, the Equinox EV had registered only 28 registrations, according to data provided by the Brazilian Electric Vehicle Association (ABVE). Before the discount, the electric vehicle's value exceeded that of the Blazer EV, which harmed its attractiveness in a segment where brand status is an important factor for the buyer. Even after the price promotion, the situation did not change drastically, registering the sale of only 294 units of the utility vehicle between August 2025 and the previous month.
The version intended for Brazil was equipped with two electric motors and all-wheel drive, generating 292 hp and 46 kgfm of torque. Its performance allowed it to accelerate from 0 to 100 km/h in 5.8 seconds, with the maximum speed electronically limited to 187 km/h. The certified range reached 443 km under the Inmetro standard, surpassing competitors such as the Volvo C40 and BMW iX1.
With medium-to-large dimensions, the SUV presented a length of 4.84 m, a width of 1.95 m, and a height of 1.65 m, with a wheelbase of 2.95 m and a trunk capacity of 441 liters. Standard features included a panoramic sunroof with electric operation, a dual-zone digital air conditioning system, electrically adjustable driver's seats, 19-inch wheels, and an electrically opening tailgate.
In terms of technology, the vehicle featured a 17.7-inch multimedia center integrated with Google (Google built-in) and navigation specific to electric vehicles, in addition to native Wi-Fi connectivity, OnStar services, and integration with the myChevrolet application. It is worth noting that the combustion engine version of the Equinox remains available for sale in the country.
Sales of the lowest-priced electric vehicle in Brazil have been officially halted. This model, imported from China and sold for R$ 69,990, is the JMEV Emova Easy, marketed by E-Motors. The suspension occurred due to a sharp increase in import costs.
Initially, Jornal do Carro reported that the company was receiving orders with a reservation deposit payment. However, with the interruption of vehicle imports, the amounts paid by consumers were fully refunded.
Mercídio Givisiez, CEO of E-Motors Brazil, detailed in an interview with AutoPapo that the strategic decision to suspend sales is directly related to the sudden and exponential increase in international sea freight. He mentioned that the transportation cost of the vehicles recently skyrocketed, coupled with increased competition to import products from China.
In an initial attempt, the executive sought to transport the models using Roll on-Roll Off (Ro-Ro) ships, suitable for rolling cargo and minimizing damage. However, there was no availability in these vessels, forcing the company to use containers, which are also facing high occupancy and high prices.
Givisiez explained that the cost of a 40-foot container jumped from US$ 1,800 at the beginning of the year to US$ 10,200 currently, making the importation of models already ordered from the Chinese factory unfeasible. He attributes this unusual freight situation to the new Import Tax (II) rate for electrified cars arriving in Brazil, which was raised to 35% starting July 1st.
Despite the impasse, E-Motors assured that it will not abandon the Brazilian market, planning to wait for the stabilization or reduction of prohibitive international freight costs. As soon as the logistics scenario normalizes, the importer intends to bring in the vehicles that have already been reserved with the Chinese manufacturer.
Mercídio Givisiez predicted that freight normalization should occur between August and September, and that a definitive solution for transport will be found around January or February. He reiterated that until then, the company will continue to bring and sell the cars.
Additionally, the executive confirmed that the announced prices—R$ 69,990 for the Emova Easy and R$ 99,990 for the Emova Urban—will be maintained, indicating that the company will absorb the impact of the new 35% tax without passing the readjustment on to the end consumer.
The transportation challenge, however, impacts the company's expansion planning. E-Motors' original goal for 2026 was to sell one thousand electric cars in Brazil and establish up to thirty points of sale. Currently, this expansion plan is suspended, and the company operates with only one physical dealership in Pedro Leopoldo (MG).
The EMOVA Easy serves as the brand's entry point, costing from R$ 69,990. This compact hatchback, fully electric, has a 15.9 kWh LFP battery, offering an average range of 201 km. Its motor generates 41 hp and 8.6 kgfm of torque. With only 3.50 meters in length and capacity for four passengers, the model focuses on urban agility, being smaller than the Fiat Mobi. JMEV and E-Motors guarantee simple and economical maintenance, in addition to offering an 8-year warranty for the battery and 3 years for the vehicle.
Although the low price limits some standard features, the EMOVA Easy includes air conditioning, electric steering, onboard computer, ABS brakes, locks, and power windows. Additional options available include rearview and 360-degree cameras, multimedia center, digital dashboard, driving assistants, electronic stability control, fast charging (DC), and keyless start.
The EMOVA Urban follows as the second most affordable electric option, priced at R$ 99,990. This model, designed for urban use and corporate fleets, accommodates five people and is equipped with a 30.2 kWh battery, allowing for a range of up to 300 km. Its liquid-cooled engine delivers 68 hp, 12.7 kgfm of torque, and reaches a top speed of 110 km/h. The list of equipment and optional packages is identical to that of the Emova Easy.
