The Minister of Tourism and Antiquities, Sherif Fathy, stated during a press conference that Egypt recorded an influx of nine million tourists in the first half of 2026, meaning up to June 30th. This figure demonstrates a growth of approximately three percent compared to the same period last year, despite difficulties arising in April and May due to regional events.
Fathy emphasized that Egypt is implementing a comprehensive strategy to change its position on the global tourism map. This strategy relies on the exceptional diversity of tourism offerings, providing an authentic Egyptian experience, as well as a gradual shift towards elite tourism.
He noted that this foundation is used for all external advertising campaigns, the goal of which is to form a new, long-term image of Egypt as a travel destination, rather than conducting only temporary promotions to improve the general impression.
The government promptly adopted measures to maintain air connectivity by using incentive programs for airlines, offering discounts on ground services, and linking bonuses to increased aircraft capacity, which contributed to continuous tourism growth.
Furthermore, Fathy added that the World Tourism Organization highly praised Egypt's success in managing regional upheavals, noting it as one of the best in the world.
The Ministry constantly highlights Egypt's unique diversity, which includes cultural, beach, eco-tourism, safari, adventure, and spiritual tourism. Emphasis is placed on an authentic experience that allows tourists to immerse themselves in Egyptian life, try local cuisine, and interact with the community, rather than just staying in hotels.
The Minister assured that the transition to the luxury segment does not mean abandoning Egypt's competitive advantage in offering the best price-to-quality ratio. Instead, the goal is to enhance the quality of the tourist product by creating new high-class facilities and encouraging existing luxury hotels to set prices commensurate with their real value amid growing demand.
He pointed out that the official average daily tourist spend of $94 no longer reflects the current situation, as it was calculated based on a survey conducted after the Ukrainian crisis. However, internal estimates indicate a 30–40 percent increase in average spending, and Fathy reported that the ministry is currently conducting a new survey to announce official figures.
The Minister rejected criticism directed at the all-inclusive system, stating that it is one of the most successful models implemented in global beach areas and has contributed to increased occupancy and higher average checks. He argued that much of the criticism is based on outdated information that does not match current market conditions.
Fathy called for an end to exaggerating isolated incidents that can occur in any tourist destination, insisting on focusing on the unique features that distinguish Egypt and provide it with an unparalleled experience.
From January to June 2026, Uzbekistan welcomed over 6.5 million foreign visitors. This figure demonstrates growth compared to the same period last year, when the number of tourists increased by 1.3 million people, which accounts for 24.9%.
According to information from the National Committee on Statistics, the largest number of tourists arrived from neighboring countries. Kyrgyzstan topped this list, welcoming over 1.8 million citizens during the first six months of the reporting period.
Kazakhstan was second in terms of visitor numbers, exceeding the threshold of 1.5 million people. Tajikistan took third place, with 1.47 million people arriving from there.
Among countries that do not border Uzbekistan, Russia provided the most significant influx of tourists, accounting for 585.5 thousand people. It is followed by Afghanistan with almost 239 thousand tourists, China with 223.5 thousand, Turkmenistan with 164.2 thousand, and Turkey with 95.5 thousand.
The top ten countries whose residents most frequently visited Uzbekistan also included India with 26.4 thousand tourists and Germany with 22.3 thousand.
Previously, plans were announced for Uzbekistan to significantly increase the average spending of foreign tourists, with an expected growth of almost threefold.
Thousands of Egyptian supporters gathered near the main entrance of El Alamein airport on Friday to greet the national football team upon their return from the United States after a notable campaign at the 2026 FIFA World Cup.
Support from fans of various ages was expressed by waving Egyptian flags and displaying banners featuring images of players and the national team's coaching staff. Many fans wore jerseys with the number 10, paying tribute to the team captain and international star Mohamed Salah.
Egypt's campaign ended in the round of 16 after a dramatic 3-2 defeat to defending champions Argentina. The 'Pharaohs' conceded two goals late in the match, despite leading 2-0 until the 79th minute.
An open-top bus was prepared to transport the team through the streets of El Alamein, allowing fans to share the celebration with the players. Supporters began arriving in New El Alamein early Friday morning to take part in the festivities. This celebration is held to recognize the impressive performance of the national team in the tournament, where the 'Pharaohs' demonstrated strong play against top global teams and achieved historical success both at the team and individual levels.
The parade allows fans to pay tribute to the players for bringing Egyptian football back into the global spotlight and ensuring a memorable World Cup campaign marked by determination, competitiveness, and fighting spirit.
Indicators suggest that Egypt is entering one of its strongest tourist seasons in recent years, driven by increased interest from traditional European markets and global growth in travel.
Egypt's appeal has been enhanced by the diversity of tourism products, infrastructure development, and high quality of services provided. Tourism expert Ahmed Hashaba noted that 2026 represents an exceptional opportunity for Egyptian tourism, especially considering changes in the global travel landscape.
European tourists are looking for destinations that combine economic attractiveness, cultural diversity, suitable climate, and ease of access—all qualities present in Egypt, making it a choice for millions of travelers.
Official data confirms the continued growth in the number of visitors to Egypt in 2026. In the first four months of this year, tourist traffic increased by seven percent compared to the same period last year, reaching approximately 6.1 million tourists. The country continues to work towards achieving the goal of 30 million tourists annually by 2030.
Hashaba emphasized that Europe will remain the main source of inbound tourism to Egypt during the summer period. He specified that the German, British, Italian, Polish, Czech, and French markets are showing growing demand for trips to Egyptian destinations such as the Red Sea, Cairo, or Upper Egypt.
European markets account for about 70 percent of all inbound tourism to Egypt, with Germany and Russia being leading sources, alongside significant growth in several other markets. For example, the Italian market recorded a 15 percent increase since the beginning of 2026 compared to last year, reflecting a recovery of confidence in Egypt as a tourist destination.
Hashaba believes that one of the most important changes this summer will be the rapid development of New Alamein City and the North Coast as an international tourist destination. Previously, tourism was concentrated in Sharm El Sheikh, Hurghada, Luxor, and Aswan.
Thanks to the expansion of international airlines and increased investment in hotels and entertainment, the North Coast region is now capable of attracting new segments of European tourists seeking elite Mediterranean beaches, adding a new dimension to the strength of the Egyptian tourism product. Furthermore, large investments in roads, airports, and infrastructure have facilitated movement between different locations, allowing tourists to combine beach relaxation, culture, and leisure in one trip.
The expert confirmed that the opening of the Grand Egyptian Museum has had a significant impact on international markets, bringing Egypt back into the focus of global tourism companies and specialized media. The museum serves not just as a major cultural project but also as a global marketing tool, improving Egypt's image as a modern nation capable of combining a rich past with urban development. This has already been reflected in increased demand from many European markets.
Hashaba points out that one of the key current features of Egypt is its price-quality ratio. Tourists receive a comprehensive experience, including hotel accommodation, cultural and entertainment activities, food, and transport, while the cost is lower than in many competing destinations in Europe and the Mediterranean. Against the backdrop of global economic pressure and rising travel prices in some regions, Egypt has become a preferred choice for a wide range of European families seeking high quality at competitive prices.
In conclusion of his analysis, Hashaba noted that current figures confirm expectations of a very strong summer season, especially considering the increase in air capacity, rising hotel occupancy, and diversification of tourist flow export markets. International assessments also suggest that the number of tourists arriving in Egypt in 2026 could reach around 19 million people, indicating growing confidence in Egypt and its ability to compete on the world stage.
