DHG Properties, a division of Swiss real estate and construction giant DHG Group, intends to deepen its presence in the United Arab Emirates. This is because the UAE offers an attractive combination of high quality of life, investor confidence, tax efficiency, and growth prospects compared to more mature global markets, according to senior company management.
Development Strategy in the UAE
Blaue Antich, Chairman, CEO, and Founder of DHG Group, stated that the next phase of the company's growth will focus on disciplined expansion in Dubai, as well as cautious entry into other emirates, with Abu Dhabi identified as a key strategic priority. Antich noted that Dubai and Abu Dhabi will remain central elements of DHG's expansion strategy in the coming years, and the company optimistically assesses the potential of its project portfolio.
DHG Group, with over thirty years of experience, has established itself as a global leader in construction and real estate, having completed over 300 projects totaling 2.5 million square meters in Switzerland, Serbia, and the UAE. Its subsidiary, DHG Properties, based in Dubai, successfully integrates Swiss quality and precision into the dynamic UAE real estate market.
Current Projects and Plans
The company stated that its current operations in Dubai have strengthened its confidence in the market and the long-term role of DHG Properties. Instead of testing the market with small projects, DHG came with a serious intention to become a significant player in the developing Dubai real estate market. Currently, the company has three active projects under the Helvetia brand, each offering a unique lifestyle, but united by the common principle: 'Swiss precision, Dubai vision.'
Helvetia Residences in JVC is nearing completion in July 2026. Two newer projects are located in promising areas of Dubai: Helvetia Verde in Meydan Horizon and Helvetia Marine on Dubai Islands. Official commencement of work on these latter projects took place in May and June 2026, respectively.
The next stage of development involves strategic expansion across Dubai and entry into other emirates, with a special focus on Abu Dhabi. The company is exploring opportunities in master-planned communities and new living locations where infrastructure-driven growth and growing end-user demand create strong long-term foundations. Future developments will go beyond traditional housing, integrating elements of wellness, smart features, and communal spaces that combine European design with the unique Dubai lifestyle.
Project Details
Helvetia Residences in JVC, which was the first DHG Properties project in the UAE, was designed with an emphasis on comfort, functionality, and well-being, offering smart layouts, premium finishes, and amenities. The project was fully sold before construction completion, underscoring DHG's commitment to meeting deadlines.
Regarding Helvetia Verde in Meydan Horizon, construction began in May 2026, with completion scheduled for the first quarter of 2028. This area was chosen due to its status as a developing destination focused on lifestyle and infrastructure, as well as planned metro expansion.
Helvetia Marine on Dubai Islands started in June 2026 and was fully sold, indicating investor confidence. Completion of this project is also slated for the first quarter of 2028. The Dubai Islands area is viewed as the next generation of coastal living in the city.
Helvetia Brand Prospects
The company sees strong long-term potential for the Helvetia brand in the UAE, as it meets the demands of modern buyers: quality, reliability, thoughtful design, and long-term value in the accessible luxury segment. Given that over 70% of residential transactions are now off-plan, there is growing trust in projects focused on long-term habitability.
The future of the real estate market, in DHG's view, will increasingly be experience-oriented. Therefore, the company is ready to develop new concepts that combine Swiss quality with the expectations of modern Dubai residents, whether by strengthening the Helvetia brand or launching additional concepts.
Analysis of Dubai and Abu Dhabi Markets
DHG is actively assessing investment opportunities in both emirates. Dubai remains one of the most dynamic markets, supported by rapid infrastructure expansion and a favorable business environment. Abu Dhabi is also becoming increasingly attractive from a strategic perspective. According to the Abu Dhabi real estate market report for 2025, the total transaction value grew by 44% to 142 billion dirhams, and housing sales increased by 67% to 76 billion dirhams.
The company is focusing on zones supported by coastal master plans, tourism growth corridors, and future transport links. DHG is also interested in exploring villas and townhouses, as there is a growing segment of buyers seeking a more private and family-oriented lifestyle, distinct from dense urban development.