A young IT specialist from South Africa has created the FokOffMense application, which allows users to report and block spammers. The idea came about after the developer was woken up by a spam call at six in the morning.
App Functionality
The FokOffMense application, developed by 30-year-old IT specialist Matthew Riddell, was launched in early July. Riddell noted that residents of South Africa are highly irritated by calls from spammers and often want to say 'fokof'—a rude Afrikaans expression meaning 'get lost.'
The mechanism of FokOffMense is similar to the popular Swedish service Truecaller: it identifies and blocks numbers using reports from the user community. However, Riddell's version has an additional feature: users can submit official requests through the app in accordance with the Protection of Personal Information Act (POPIA) and escalate cases to the Information Regulator if companies do not respond.
Mechanism and Security
When a user receives a spam call or email, they can report and block the number within the app. Other users receive a notification of this report and can also block the number, even if the spammer has not contacted them yet. Ten days after launch, the application had 50 users and registered 700 spam reports.
Riddell emphasized that the system has anti-abuse mechanisms. He explained that automatic blocking or listing will not occur if a user attempts to block an ex-girlfriend or a debt collection agency; for this, the number must have been reported more than ten times. Users choose whom to block themselves, and the app contains appropriate disclaimers.
Financial Model and Statistics
The application contains no advertising, even in the free version. A premium version is available for 99 rand, and a family version for five people costs 279 rand. Riddell is unconcerned that the name might offend someone, noting that survey results found the name amusing.
This project helps combat a problem that official data shows as a losing battle for South Africa. According to the latest Global Trends Report from Truecaller, South Africa has entered the top ten countries most affected by spam calls globally, where nearly 30% of calls from unknown numbers are identified as spam. The problem is worsening: in the first quarter of this year alone, the country recorded 8.72 billion spam calls and 1.92 billion spam messages.
Legal Regulation and Project Development
The POPIA Act prohibits direct marketing via unsolicited electronic communication without consent. The Information Regulator confirmed in its guidelines that phone calls constitute electronic communication, thereby closing a loophole that telemarketers exploited for years. Companies violating the rules face compliance orders, and non-compliance can result in a fine of up to 10 million rand or imprisonment.
Despite the tightening regulations, calls continue to come in, and Riddell believes his application gives ordinary people a way to push back. He grew up in various cities thanks to his father's work, attended high school in Mbombela (Nelspruit), worked in retail in his early twenties, and obtained an IT certificate from college. He created the application independently, often working until two or three in the morning, calling himself the sole creator of this project into which much enthusiasm has been invested. He thanks his girlfriend for her support.