Thanks to his outstanding performance at the World Cup, Cape Verde goalkeeper Vozinja has significantly increased his popularity on Instagram, boosting his potential earnings to 2.8 million rands per sponsored post.
Impact of the Match Against Spain
Following Vozinja's brilliant performance, which helped his team secure a draw with Spanish giant Spain on June 15, his Instagram audience skyrocketed. During the tournament, the 40-year-old footballer attracted over 17 million new followers.
Before the World Cup, Vozinja had only 31,538 followers; however, this figure now exceeds 17.2 million and continues to grow. As a result of this growth, his estimated earnings from advertising posts have reached approximately 2.8 million rands per post.
Tournament Performance
Vozinja attracted public attention due to a series of magnificent saves against Spain, where he prevented goals from stars such as Lamine Yamal, Rodri, and Fabian Ruiz, securing a valuable point for Cape Verde.
Other Social Media Stars
Lionel Messi from Argentina and Cristiano Ronaldo from Portugal ranked second and third in follower growth during the tournament, adding 4.5 million and 4.2 million followers, respectively. These increases appear relatively modest compared to their already massive audiences: Ronaldo has about 670 million followers on Instagram, and Messi has approximately 511 million.
Cristiano Ronaldo remains the highest-paid user on the platform, reportedly earning 110 million rands per sponsored post. Additionally, Brazilian defender Douglas Santos also demonstrated significant popularity growth, increasing his Instagram follower base from 192,754 to 2.5 million, representing a growth of 1,199% since the tournament began on June 11.