Youzu Interactive has integrated artificial intelligence agents into 75% of its staff using Tencent Cloud WorkBuddy. This integration allows the game development process to be transformed, from coding to global marketing analysis.
History of AI Implementation
Youzu Interactive, one of China's pioneering foreign publishing companies that has shown international revenue exceeding domestic revenue for the past 11 years, has reached an AI agent penetration level of over 75% of its employees. CTO Wang Junzheng describes this transformation as providing each employee with their own AI agent, while the company covers all computational costs and provides unlimited access to 47 different models.
The company's journey in AI began in 2023 with the use of Stable Diffusion for image generation, and in 2024 with GitHub Copilot for coding assistance. A turning point came in August 2025 when OpenAI demonstrated an agent capable of creating a million-line product from scratch. By early 2026, agent-based tools, including Tencent Cloud WorkBuddy, were implemented across the entire company.
Three Main Scenarios for AI Application
Currently, AI agents operate within three key business scenarios. The first is industry analytics: agents automatically collect information from multiple sources, perform sentiment analysis using large language models, and provide structured results. Youzu developed a bot with instant broadcasting functionality that delivers important industry updates to employees daily, supplemented by a portal for collecting community information.
The second scenario relates to advertising material production. Since advertising materials are the main channel for attracting users for a global gaming company, the previous creative creation process was linear and sequential: trend identification, scriptwriting, storyboarding, modeling, post-production, and editing. A delay at any stage affected the entire cycle. Now, AI covers most of this chain, significantly reducing the time from concept to first draft. However, the final decision on compliance with regional specifics, game genre, and target audience still requires human expertise.
The third scenario is operational data analysis. Although long-running games generate continuous streams of data, obtaining user metrics traditionally required waiting for report templates or coordinating time with analysts. Youzu implemented ChatBI, which allows business teams to ask questions in natural language. Recently, the company packaged the data platform capabilities into tools that business teams can install and run directly within their agents, enabling self-service in data analysis without engineering intervention.
Results and Future Development
Youzu has completed the transformation of four internal systems using AI, with another seven or eight in progress. The company also uses the WorkBuddy expert group feature, which brings together specialists from different fields into collaborative teams. Wang tested an expert group for content creation that was able to prepare a complete video based on a text prompt in just 20 minutes. According to Youzu's 2025 financial report, revenue from overseas markets grew by 8.06% year-over-year, and the company attributes part of this growth to the integration of AI technologies, which increased gross margin by 2.46 percentage points.