As part of the concluded 2026 entrepreneurship contest, Coa Academy demonstrated how a new generation of South Africans is developing confidence and resilience through practical experience. The project-based learning program allowed students aged 10 to 14 to go from an initial concept to creating a full project presentation, bypassing traditional theoretical study.
Program Goals and Skill Assessment
Lauren Anderson, co-founder and CEO of Coa Academy, noted that the goal was to develop skills that employers will value by 2030, such as original thinking and tolerance for uncertainty. Anderson emphasized that what distinguishes the winners is not only the quality of their business ideas but also the ability to bring the idea to full realization, relying on their own judgment at every stage.
Contest Results Among Participants
The contest revealed creativity in various fields, as student projects solved real problems. In the senior category, brothers Caleb and Simeon de Greef (aged 10 and 12) won with the InventZA project, which focuses on engineering boxes proudly representing South Africa. Simeon mentioned that the contest taught him teamwork, while Caleb expressed delight at the opportunity to start his own business.
In the senior category, fourteen-year-old Aiden Getkate was also a finalist with the Aiden's Epic Work project, which focused on environmental sustainability through the restoration of e-waste devices.
Junior Category Winners
In the junior category, eleven-year-old Ryan Wagner won with the Ryan's Bug Class Co-op project, where he sold educational merchandise about insects and conducted online lessons. Wagner reported that the purchase of his cards and gift sets gave him confidence that other children could also love what is considered unnoticed.
Second place in the junior category went to twelve-year-old Amani Ali, who developed Busy Bee Pads—special sensory cushions for children with ADHD. For Amani, the main takeaway was receiving her first sale, which showed her that age should not hinder the realization of an idea.
Significance of the Initiative for the Country
This initiative is relevant given that the youth unemployment rate among those aged 15 to 24 in the country exceeds 45% (according to Stats SA). By focusing on practical learning, Coa Academy aims to provide students with the adaptability and self-assurance needed to succeed in the changing workplace.
Judge Abena Opeibea Ani-Budu, a venture capital partner at MEST Africa, particularly highlighted the students' willingness to embrace discomfort as a defining trait. She stated that it is impressive how these students accepted this discomfort instead of waiting for it to disappear, as this is what true entrepreneurial skill is.
As the winners receive cash prizes and mentorship sessions supported by industry leaders from Flintr, The Creative Lab, and Sanrae, the program serves as proof of the potential of South African youth when provided with the right environment to grow.