Chief Minister Omar Abdullah welcomed the increase in tourists arriving in Jammu and Kashmir (J&K), but noted that regulating the flow may be necessary to protect the region's tourist attractions and ensure a better visitor experience.
Risks of uncontrolled tourism growth
According to Abdullah, uncontrolled crowds can lead to traffic congestion, infrastructure shortages, and overcrowding, which will deprive tourists of the peaceful atmosphere they expect. He emphasized that the region is not a theme park like Disneyland or Las Vegas, but Kashmir's appeal is based on its rivers, lakes, mountains, glaciers, and landscapes. Therefore, protecting these natural resources must remain the main goal of any tourism development plan.
Vulnerability of tourism in the region
The Minister recalled that even before the attack in Pahalgam last year, there was already a problem with congestion due to the large influx of tourists. Soon after, there were concerns that hotels and attractions became deserted. This experience showed how fragile tourism in Jammu and Kashmir can be, as one incident can affect the entire season.
Principles of sustainable tourism
Speaking at the summit on 'Sustainable Tourism Planning,' Abdullah stated that sustainable tourism is based on values. He added that the responsibility lies in creating conditions where local residents earn higher incomes, and tourism remains ecologically and economically viable for future generations. The Minister called for deciding whether to earn by charging every tourist one rupee, or if an experience should be created such that one tourist is willing to pay one hundred rupees. The answer to this question should determine all future tourism development plans.
Importance of plan implementation
Abdullah also stressed the need for strict adherence to building codes and tourism development plans. He warned that a plan is only as good as its implementation. Selective application of rules causes dissatisfaction and undermines public trust. Tourism planning should not be limited to offices; it must be developed in consultation with local communities who have lived in these places for generations.
